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- W3185451644 abstract "How do firms design incentives compatible with environmental protection? The new institutional economics identifies the challenges of governing common-pool resources and the difficulties of internalizing environmental externalities into regular market transactions. New stakeholder management theory suggests that firms may avoid the tragedy of the commons through the formation of a polycentric governance structure among stakeholders. This paper evaluates these theoretical claims by analyzing the activities of Natura, a Brazilian cosmetics company, regarding Amazon rainforest preservation. We argue that, in line with theoretical predictions, Natura internalizes positive externalities arising from environmental protection by sharing value with stakeholders in rural Amazon communities. To test this proposition, the paper presents a differences-in-differences analysis comparing forest preservation in the municipalities that Natura entered versus those in which it did not. The study employs an instrumental variable based on missing satellite images, which Natura relies upon to make decisions about entry into different municipalities. Images are missing due to technical problems in satellite operations, which are uncorrelated with stakeholder needs on the ground. Quantitative results show that Natura’s entry into a municipality helps to preserve forested areas. Analysis of three mechanisms using information on crop yields and carbon density ties Natura’s involvement with stakeholder decisions to cultivate forest-generated crops rather than to engage in clear-cutting. The polycentric governance system that Natura stimulated also led to reforestation of previously cleared areas. This study contributes to the management literature by suggesting how firms can foster environmental protection through incentive alignment with critical stakeholders." @default.
- W3185451644 created "2021-08-02" @default.
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- W3185451644 date "2021-08-01" @default.
- W3185451644 modified "2023-09-25" @default.
- W3185451644 title "There Is No Planet B: Polycentric Governance In The Amazon Rainforest" @default.
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- W3185451644 doi "https://doi.org/10.5465/ambpp.2021.49" @default.
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