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- W3186224610 abstract "The continuous use intention in users is vital to the development strategy of video sharing platforms, and it creates intensive competition among providers. At present, academic research on video sharing platform users focuses on analysis of social behavior in the videos from the perspectives of the online community, media communications, social network fatigue, and motivations to use the video sharing platform, or looks at video classification based on user-generated text data. However, from the perspectives of belongingness and intentions to continue using the danmaku video sharing platform, there is a lack of quantitative analysis. Therefore, this paper intends to enrich this part of the research based on the stimulus organism response (SOR) theory, adding perceived interactivity and belongingness to constitute structural equation modeling (SEM). This study investigates the mediating effect of belongingness and the influence from five dimensions of perceived interactivity on satisfaction and belonging, and goes even further to continuance intentions in the context of the danmaku video sharing platform. The results indicate that belongingness mediates the impact on continuance intention from control, playfulness, and responsiveness. Satisfaction relates positively to belongingness in danmaku video sharing platform users, which further significantly impacts their continuance intentions." @default.
- W3186224610 created "2021-08-02" @default.
- W3186224610 creator A5044605228 @default.
- W3186224610 creator A5047744572 @default.
- W3186224610 date "2021-07-27" @default.
- W3186224610 modified "2023-10-14" @default.
- W3186224610 title "Influence of Perceived Interactivity on Continuous Use Intentions on the Danmaku Video Sharing Platform: Belongingness Perspective" @default.
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- W3186224610 doi "https://doi.org/10.1080/10447318.2021.1952803" @default.
- W3186224610 hasPublicationYear "2021" @default.
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