FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3186304329> ?p ?o ?g. }

• W3186304329 endingPage "1891" @default.
• W3186304329 startingPage "1868" @default.
• W3186304329 abstract "Purpose The purpose of this paper is to evaluate the role of corporate social responsibility (CSR) on small and medium-size enterprises’ (SMEs') performance by exploring the role of mediating variables such as brand trust (BT) and brand loyalty (BL) in the context of an emerging market. Design/methodology/approach Based on a extend literature review on CSR, BT and BL studies, the authors evaluate the impact of those construct on SMEs’ performance in an emerging market. The paper follows a quantitative approach. In total, 247 responses were collected from 300 samples. The Smart Partial Least Squares SEM (version) was used to analyze the data of the SMEs of Vietnam in the year 2020. Findings The findings revealed significant and positive relationships among the variables in the model, such as CSR and firm performance (FP), CSR and BT, CSR and BL, as well as the mediating effect of BT and BL between CSR and firm performance. Research limitations/implications First, the sample was composed of small business from different segments, thus the respondents' perspective about CSR can differ according the impact of the business on society. Therefore, future studies could address businesses from a single segment to get a deeper understanding of their knowledge and involvement with CSR. Second, a cross-cultural study in emerging countries can be a rich venue for future research. Third, this study was developed through a quantitative approach; thus, the future research can apply qualitative approach or mixed methods to extend the study findings. Practical implications Managerial level of firm should prioritize noneconomic-related CSR; however, those will ultimately drive financial indicators of FP. The result is reasonable because firm simultaneously keeps committed with its stakeholders by delivering the committed qualification, transparency in operation and consistency in communication, environment respect, employee development and social welfare integrated directly into business activities. Those will result in creating love, trust and admiration from stakeholder, customers for brand and firms will get their engagement and support in many ways. This implication suggests that firm should incorporate CSR strategy into their core business activities and practice properly toward its stakeholders. Social implications This study contributes to the CSR literature in emerging context by shedding light on the roles of CSR in FP with the mediation roles of BT and BL. Most CSR studies focused on Western context as developed economy, thus less attention has been paid for emerging economy. While there is increasing interest CSR in Vietnam, traditional culture and its distinctive economic and political structure has had a great influence on CSR in Vietnam. Thus, this study is important and meaningful for business practitioners, investors, shareholders and policymakers toward sustainable development for firms and Vietnam as a whole. Originality/value To the best of the authors’ knowledge, this is the first study that explores the mediating role of BT and BL between CSR and FP for SMEs. The findings of this study may be of great implications to entrepreneurs, top management with respect to strategic perspectives to drive their businesses and to improve their FP in a sustainable direction in contexts of emerging markets. In addition, this finding may be of great interest to motive SMEs' managers to engage with CSR actions where those businesses are situated during and after the COVID-19 pandemic. By that understanding, Government may consider for policy reforms/innovation/groundbreaking to leverage businesses to promote their strengths toward sustainable development in the new economic settings. The findings of this study may be of significant contribution to SMEs in Vietnam and in others in emerging economies." @default.
• W3186304329 created "2021-08-02" @default.
• W3186304329 creator A5024851031 @default.
• W3186304329 creator A5040850541 @default.
• W3186304329 creator A5072353666 @default.
• W3186304329 date "2021-07-20" @default.
• W3186304329 modified "2023-10-16" @default.
• W3186304329 title "Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty" @default.
• W3186304329 cites W1274783399 @default.
• W3186304329 cites W1641839760 @default.
• W3186304329 cites W1782568864 @default.
• W3186304329 cites W1972967614 @default.
• W3186304329 cites W1974773993 @default.
• W3186304329 cites W2003829358 @default.
• W3186304329 cites W2004755290 @default.
• W3186304329 cites W2005586788 @default.
• W3186304329 cites W2009895797 @default.
• W3186304329 cites W2014049963 @default.
• W3186304329 cites W2033275923 @default.
• W3186304329 cites W2037689620 @default.
• W3186304329 cites W2040067573 @default.
• W3186304329 cites W2052891027 @default.
• W3186304329 cites W2071666535 @default.
• W3186304329 cites W2077627952 @default.
• W3186304329 cites W2080626742 @default.
• W3186304329 cites W2089210625 @default.
• W3186304329 cites W2090500989 @default.
• W3186304329 cites W2095291943 @default.
• W3186304329 cites W2098935104 @default.
• W3186304329 cites W2115612291 @default.
• W3186304329 cites W2120789618 @default.
• W3186304329 cites W2120993987 @default.
• W3186304329 cites W2121967685 @default.
• W3186304329 cites W2130316007 @default.
• W3186304329 cites W2147490991 @default.
• W3186304329 cites W2156864218 @default.
• W3186304329 cites W2157939157 @default.
• W3186304329 cites W2159105921 @default.
• W3186304329 cites W2167064060 @default.
• W3186304329 cites W2218001274 @default.
• W3186304329 cites W2298460427 @default.
• W3186304329 cites W2400889126 @default.
• W3186304329 cites W2557716251 @default.
• W3186304329 cites W2610734353 @default.
• W3186304329 cites W2615394867 @default.
• W3186304329 cites W2625492865 @default.
• W3186304329 cites W2783636696 @default.
• W3186304329 cites W2793117305 @default.
• W3186304329 cites W2801090495 @default.
• W3186304329 cites W2805002100 @default.
• W3186304329 cites W2897812642 @default.
• W3186304329 cites W2899274962 @default.
• W3186304329 cites W2921324716 @default.
• W3186304329 cites W2922041131 @default.
• W3186304329 cites W2953819853 @default.
• W3186304329 cites W2979297789 @default.
• W3186304329 cites W3005085293 @default.
• W3186304329 cites W3008834796 @default.
• W3186304329 cites W3028276753 @default.
• W3186304329 cites W3035094929 @default.
• W3186304329 cites W3038662913 @default.
• W3186304329 cites W3038797012 @default.
• W3186304329 cites W3041046387 @default.
• W3186304329 cites W3041162917 @default.
• W3186304329 cites W3042521853 @default.
• W3186304329 cites W3048135576 @default.
• W3186304329 cites W3080633934 @default.
• W3186304329 cites W3081305462 @default.
• W3186304329 cites W3117149816 @default.
• W3186304329 cites W3118988266 @default.
• W3186304329 cites W3121426801 @default.
• W3186304329 cites W3121463613 @default.
• W3186304329 cites W3122287309 @default.
• W3186304329 cites W3122981449 @default.
• W3186304329 cites W3123695382 @default.
• W3186304329 cites W3127685772 @default.
• W3186304329 cites W3138058249 @default.
• W3186304329 cites W4230604403 @default.
• W3186304329 cites W4239435971 @default.
• W3186304329 cites W4240915221 @default.
• W3186304329 cites W4244219313 @default.
• W3186304329 cites W4248588746 @default.
• W3186304329 cites W4253262538 @default.
• W3186304329 doi "https://doi.org/10.1108/ijoem-12-2020-1516" @default.
• W3186304329 hasPublicationYear "2021" @default.
• W3186304329 type Work @default.
• W3186304329 sameAs 3186304329 @default.
• W3186304329 citedByCount "14" @default.
• W3186304329 countsByYear W31863043292021 @default.
• W3186304329 countsByYear W31863043292022 @default.
• W3186304329 countsByYear W31863043292023 @default.
• W3186304329 crossrefType "journal-article" @default.
• W3186304329 hasAuthorship W3186304329A5024851031 @default.
• W3186304329 hasAuthorship W3186304329A5040850541 @default.
• W3186304329 hasAuthorship W3186304329A5072353666 @default.
• W3186304329 hasConcept C10138342 @default.
• W3186304329 hasConcept C121087249 @default.
• W3186304329 hasConcept C141261163 @default.

• next