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- W3186421214 abstract "Little has been written about co-creational aspects of happiness. Happiness is generally treated in the marketing literature as an individual outcome of exchange. However, the notion of value in exchange has been challenged by service-dominant (S-D) logic. To stimulate the research discovery process, an account of co-creation of happiness is offered, based on the experience of the lead author, in playing blues music. We propose value is co-created in a context when it is perceived by an individual to be adding to their happiness/subjective well-being (SWB). Thus, the concepts of value and happiness/SWB are closely linked and interconnected. The contribution to S-D logic is in recognising the interconnectedness between value co-creation and happiness/SWB. In particular, this article draws attention to the co-creative role of the artist, in cultural ecosystems. This is relevant to the development of the field and has potentially significant implications for policy in allocating society’s resources." @default.
- W3186421214 created "2021-08-02" @default.
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- W3186421214 date "2021-07-19" @default.
- W3186421214 modified "2023-09-26" @default.
- W3186421214 title "Happiness and co-creation of value: Playing the blues" @default.
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- W3186421214 doi "https://doi.org/10.1177/14705931211032255" @default.
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