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- W3186474259 abstract "Recently, utilization of word-of-mouth data in business represents an important issue for all companies, and it is necessary to consider a marketing approach using mathematical technology. This study focused on the hotel industry in Japan and attempted to clarify the relationship between services provided by companies and consumer needs for each service in the hotel industry. Concretely, using review data that posted on reservation sites by customers who had previously used the hotel, we obtained the emotional evaluation of consumers for each service by natural language processing. Moreover, using the emotional evaluation of each service and rating score, we constructed the model for each hotel type based on the Random Forest and compared the differences between the important services of the customers. From these results, it became clear that the evaluation criteria differ depending on the needs and the factors that are important for each hotel to improve the service." @default.
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- W3186474259 date "2021-01-01" @default.
- W3186474259 modified "2023-09-24" @default.
- W3186474259 title "Estimation of Consumer Needs Using Review Data in Hotel Industry" @default.
- W3186474259 cites W2148143831 @default.
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- W3186474259 doi "https://doi.org/10.1007/978-3-030-78645-8_55" @default.
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