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- W3188170841 abstract "Taking automobile advertisements as example and based on a self-established corpus, this paper conducts an English-Chinese contrastive study on representation types of multimodal metaphor. We find that English-Chinese representation types of multimodal metaphor show some similarities as well as differences, which may be closely related to the cognitive continuity and cultural diversity. The contrastive study testifies and enriches the Conceptual Metaphor Theory (CMT) and facilitates the further development of advertising creativity approaches." @default.
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- W3188170841 date "2021-06-26" @default.
- W3188170841 modified "2023-09-23" @default.
- W3188170841 title "A Contrastive Study on Representation Types of Multimodal Metaphor in English and Chinese Advertisement Discourses" @default.
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- W3188170841 doi "https://doi.org/10.3968/12182" @default.
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