Matches in SemOpenAlex for { <https://semopenalex.org/work/W3189437846> ?p ?o ?g. }
- W3189437846 endingPage "22" @default.
- W3189437846 startingPage "12" @default.
- W3189437846 abstract "Due to the process of globalization, consumer attitudes are formed under the influence of numerous factors, which are not analyzed significantly when it comes to the company's business in the domestic market, but can have important implications when the company's management decides to internationalize the business. Country of origin information is an important indicator of product quality, superiority and reliability. Also, within the process of globalization, ethnocentric consumer tendencies are becoming an important and crucial factor for multinational companies operating outside their domestic market. On the other hand, a certain number of consumers have dilemma whether to support the national economy by buying domestic products, or to decide to buy better quality foreign products. The high degree of consumer xenocentrism, as well as the high degree of development of cultural intelligence and global consumer culture, implies preferences towards foreign brands in relation to domestic ones. The research was conducted in order to determine whether the image of the country of origin (cultural heritage, fashion capital, technological progress) and consumer xenocentrism have a positive impact on consumer attitudes towards foreign brands, as well as whether the formed positive consumer attitude affects their loyalty to foreign brands. Also, the research examines the moderating effect of cultural intelligence (metacognitive, cognitive, motivational and behavioral factors) in relation to these variables. Empirical research has been conducted. Statistical analysis was performed on a sample of 318 respondents from the territory of the Republic of Serbia. The results showed that these variables have a positive impact on consumer attitudes and loyalty to foreign brands, so the study offers important practical implications." @default.
- W3189437846 created "2021-08-16" @default.
- W3189437846 creator A5069237739 @default.
- W3189437846 date "2021-01-01" @default.
- W3189437846 modified "2023-10-18" @default.
- W3189437846 title "Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence" @default.
- W3189437846 cites W1506355367 @default.
- W3189437846 cites W1577449135 @default.
- W3189437846 cites W1752096233 @default.
- W3189437846 cites W1978138894 @default.
- W3189437846 cites W2051995890 @default.
- W3189437846 cites W2054129995 @default.
- W3189437846 cites W2056205967 @default.
- W3189437846 cites W2075413894 @default.
- W3189437846 cites W2086934824 @default.
- W3189437846 cites W2102248767 @default.
- W3189437846 cites W2139503022 @default.
- W3189437846 cites W2344728335 @default.
- W3189437846 cites W2506831014 @default.
- W3189437846 cites W2523586159 @default.
- W3189437846 cites W2606640460 @default.
- W3189437846 cites W2728168344 @default.
- W3189437846 cites W2808699713 @default.
- W3189437846 cites W2808729430 @default.
- W3189437846 cites W2888017048 @default.
- W3189437846 cites W2905404383 @default.
- W3189437846 cites W2918475850 @default.
- W3189437846 cites W2946193495 @default.
- W3189437846 cites W2946974395 @default.
- W3189437846 cites W2969627140 @default.
- W3189437846 cites W2978047768 @default.
- W3189437846 cites W3006734398 @default.
- W3189437846 cites W3007889160 @default.
- W3189437846 cites W3016217751 @default.
- W3189437846 cites W3023710609 @default.
- W3189437846 cites W3028352916 @default.
- W3189437846 cites W3043685011 @default.
- W3189437846 cites W3046625618 @default.
- W3189437846 cites W3090035561 @default.
- W3189437846 cites W3174148629 @default.
- W3189437846 cites W4236952292 @default.
- W3189437846 cites W4253897128 @default.
- W3189437846 doi "https://doi.org/10.5937/markt2101012z" @default.
- W3189437846 hasPublicationYear "2021" @default.
- W3189437846 type Work @default.
- W3189437846 sameAs 3189437846 @default.
- W3189437846 citedByCount "2" @default.
- W3189437846 countsByYear W31894378462022 @default.
- W3189437846 crossrefType "journal-article" @default.
- W3189437846 hasAuthorship W3189437846A5069237739 @default.
- W3189437846 hasBestOaLocation W31894378461 @default.
- W3189437846 hasConcept C10138342 @default.
- W3189437846 hasConcept C111472728 @default.
- W3189437846 hasConcept C122445209 @default.
- W3189437846 hasConcept C138885662 @default.
- W3189437846 hasConcept C144133560 @default.
- W3189437846 hasConcept C151730666 @default.
- W3189437846 hasConcept C15744967 @default.
- W3189437846 hasConcept C158016649 @default.
- W3189437846 hasConcept C162324750 @default.
- W3189437846 hasConcept C162853370 @default.
- W3189437846 hasConcept C2119116 @default.
- W3189437846 hasConcept C2776967331 @default.
- W3189437846 hasConcept C2777900618 @default.
- W3189437846 hasConcept C2779101040 @default.
- W3189437846 hasConcept C2779199155 @default.
- W3189437846 hasConcept C2779343474 @default.
- W3189437846 hasConcept C2779530757 @default.
- W3189437846 hasConcept C34447519 @default.
- W3189437846 hasConcept C77805123 @default.
- W3189437846 hasConcept C86803240 @default.
- W3189437846 hasConceptScore W3189437846C10138342 @default.
- W3189437846 hasConceptScore W3189437846C111472728 @default.
- W3189437846 hasConceptScore W3189437846C122445209 @default.
- W3189437846 hasConceptScore W3189437846C138885662 @default.
- W3189437846 hasConceptScore W3189437846C144133560 @default.
- W3189437846 hasConceptScore W3189437846C151730666 @default.
- W3189437846 hasConceptScore W3189437846C15744967 @default.
- W3189437846 hasConceptScore W3189437846C158016649 @default.
- W3189437846 hasConceptScore W3189437846C162324750 @default.
- W3189437846 hasConceptScore W3189437846C162853370 @default.
- W3189437846 hasConceptScore W3189437846C2119116 @default.
- W3189437846 hasConceptScore W3189437846C2776967331 @default.
- W3189437846 hasConceptScore W3189437846C2777900618 @default.
- W3189437846 hasConceptScore W3189437846C2779101040 @default.
- W3189437846 hasConceptScore W3189437846C2779199155 @default.
- W3189437846 hasConceptScore W3189437846C2779343474 @default.
- W3189437846 hasConceptScore W3189437846C2779530757 @default.
- W3189437846 hasConceptScore W3189437846C34447519 @default.
- W3189437846 hasConceptScore W3189437846C77805123 @default.
- W3189437846 hasConceptScore W3189437846C86803240 @default.
- W3189437846 hasIssue "1" @default.
- W3189437846 hasLocation W31894378461 @default.
- W3189437846 hasOpenAccess W3189437846 @default.
- W3189437846 hasPrimaryLocation W31894378461 @default.
- W3189437846 hasRelatedWork W1570397495 @default.
- W3189437846 hasRelatedWork W1578894915 @default.
- W3189437846 hasRelatedWork W1990116345 @default.