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- W3189555363 abstract "This article analyses the perceived value of the digitalization of points of sale in the food industry from both the consumer and retailer points of view. The study employs the global value approach. The qualitative consumer research conducted reveals not only a number of utilitarian, cognitive, and self-expression-related benefits, but also non-monetary sacrifices in terms of features, convenience, self-expression, and social responsibility. Our results alert retailers to potential sources of value destruction and their negative impact on customer satisfaction and suggests ways to identify which features of digital tools should be prioritized." @default.
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- W3189555363 date "2016-01-01" @default.
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- W3189555363 title "Connected shopping: A case of value creation or value destruction for customers and retailers?" @default.
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