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- W3190528807 abstract "In this paper the current state of Project Management in the advertising industry in Iceland is evaluated. A qualitative research method was used to gather information by conducting interviews with executives and key employees from a cross-section of the industry. A quantitative method was also employed in an attempt to define the industry's culture based on a chosen culture model. A thematic analysis of the interviews revealed several challenges facing the industry. These challenges can be classified into three categories: organisational culture, communications and teamwork. Improvement opportunities based on these challenges are presented and discussed.Keywords: Organisational Culture, Communications, Teamwork, Team Development, Psychological Safety, Project Management Competences, Leadership." @default.
- W3190528807 created "2021-08-16" @default.
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- W3190528807 date "2018-01-01" @default.
- W3190528807 modified "2023-09-23" @default.
- W3190528807 title "Evaluation of the state of Project Management in the advertising industry : The soft stuff is the hard stuff" @default.
- W3190528807 hasPublicationYear "2018" @default.
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