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- W3191966645 abstract "The development of information technologies and Internet has influenced the emergence of digital economy, which is based on development and usage of new organizational models, new products and services, behavior rules, and the new way of business thinking. Relation between producers and customers has fundamentally changed; it is being more and more conducted without mediators, customers' and producers' needs are met in decreased timeframe, and costs are reduced. The new digital economy enabled the promotion of activities of all stakeholders in so called value chain and supply chain. E-business is the most important product and key element of digital economy. E-trade, e-banking and e-government have the most important place within e-business. In accordance with needs and development of e-business, new concepts and models emerged. Besides Internet marketing and e-marketing, which present wider concept, other concepts appeared as well, such as: holistic marketing, relationship marketing, the concept of integrated marketing and integrated communication, CRM (customer relationship management), viral marketing, redesigned marketing mix on Internet, etc." @default.
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- W3191966645 date "2012-01-01" @default.
- W3191966645 modified "2023-09-23" @default.
- W3191966645 title "Marketing in digital economy and e-business" @default.
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