FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3193879907> ?p ?o ?g. }

• W3193879907 endingPage "460" @default.
• W3193879907 startingPage "447" @default.
• W3193879907 abstract "Purpose This paper aims to use utilitarian benefits, hedonic benefits and corporate social responsibility to influence the consumer’s sense of brand identity and brand trust in social enterprise products and, thus, favourably affect repurchase intention. Design/methodology/approach This study dispatched 430 questionnaires in Taiwan. The top six social enterprises in the organic food industry in Taiwan that accounted for 84.0% of total green organic stores and they were selected for field investigation. This study used structural equation modelling. Findings The main path indicates that corporate social responsibility has a largely positive effect going through brand identity and brand trust, and then affecting the decision to repurchase. Therefore, the image of` corporate social responsibility was the greatest driving force. The secondary path indicated that utilitarian benefits positively affected brand identity and brand trust, which, in turn, positively affected repurchase intention. Therefore, utilitarian benefits were the secondary driving force of repurchasing social enterprise products. Practical implications This study indicates that social enterprises need to carry out effective corporate social responsibility to create a sense of strong brand trust in consumers’ minds. Empirical results can benefit social marketers for their product launches and promotions. Social enterprises can realize consumer differentiation preferences. With the effective grasp the information of consumer perception, the social marketers can turn passive into active and catch the marketing opportunities by the brand identity and trust to the content of the marketing programs design. Originality/value The novelty of this study is to propose an identity-repurchase intention (IRI) model, based on consumer information processing lens and self-congruency theory, to investigate the social enterprise perspective." @default.
• W3193879907 created "2021-08-30" @default.
• W3193879907 creator A5019002551 @default.
• W3193879907 creator A5023070537 @default.
• W3193879907 creator A5061137798 @default.
• W3193879907 date "2021-06-21" @default.
• W3193879907 modified "2023-10-02" @default.
• W3193879907 title "Driving forces of repurchasing social enterprise products" @default.
• W3193879907 cites W1480504010 @default.
• W3193879907 cites W1484657690 @default.
• W3193879907 cites W1748004804 @default.
• W3193879907 cites W1974074318 @default.
• W3193879907 cites W1976640313 @default.
• W3193879907 cites W1990079969 @default.
• W3193879907 cites W2003477186 @default.
• W3193879907 cites W2020608533 @default.
• W3193879907 cites W2026149024 @default.
• W3193879907 cites W2032715100 @default.
• W3193879907 cites W2043744283 @default.
• W3193879907 cites W2054347393 @default.
• W3193879907 cites W2065606359 @default.
• W3193879907 cites W2070308973 @default.
• W3193879907 cites W2071342046 @default.
• W3193879907 cites W2071666535 @default.
• W3193879907 cites W2090810040 @default.
• W3193879907 cites W2091162986 @default.
• W3193879907 cites W2091550296 @default.
• W3193879907 cites W2098418305 @default.
• W3193879907 cites W2104212223 @default.
• W3193879907 cites W2106096361 @default.
• W3193879907 cites W2106529082 @default.
• W3193879907 cites W2130989233 @default.
• W3193879907 cites W2133731554 @default.
• W3193879907 cites W2135870748 @default.
• W3193879907 cites W2150238850 @default.
• W3193879907 cites W2171515724 @default.
• W3193879907 cites W2290213882 @default.
• W3193879907 cites W2317367311 @default.
• W3193879907 cites W2403044412 @default.
• W3193879907 cites W2502138267 @default.
• W3193879907 cites W2581048551 @default.
• W3193879907 cites W2606639840 @default.
• W3193879907 cites W2609426428 @default.
• W3193879907 cites W2617872169 @default.
• W3193879907 cites W2762348653 @default.
• W3193879907 cites W2784886939 @default.
• W3193879907 cites W2799780089 @default.
• W3193879907 cites W2890415629 @default.
• W3193879907 cites W2905811773 @default.
• W3193879907 cites W2908158979 @default.
• W3193879907 cites W2924237361 @default.
• W3193879907 cites W2965281102 @default.
• W3193879907 cites W2970012320 @default.
• W3193879907 cites W3011124551 @default.
• W3193879907 cites W3092080202 @default.
• W3193879907 cites W3121424994 @default.
• W3193879907 cites W3122631720 @default.
• W3193879907 cites W3122843079 @default.
• W3193879907 cites W3124394317 @default.
• W3193879907 cites W3125824530 @default.
• W3193879907 cites W4234170635 @default.
• W3193879907 cites W4235678817 @default.
• W3193879907 cites W4243667233 @default.
• W3193879907 doi "https://doi.org/10.1108/jbim-08-2020-0381" @default.
• W3193879907 hasPublicationYear "2021" @default.
• W3193879907 type Work @default.
• W3193879907 sameAs 3193879907 @default.
• W3193879907 citedByCount "8" @default.
• W3193879907 countsByYear W31938799072022 @default.
• W3193879907 countsByYear W31938799072023 @default.
• W3193879907 crossrefType "journal-article" @default.
• W3193879907 hasAuthorship W3193879907A5019002551 @default.
• W3193879907 hasAuthorship W3193879907A5023070537 @default.
• W3193879907 hasAuthorship W3193879907A5061137798 @default.
• W3193879907 hasConcept C11012388 @default.
• W3193879907 hasConcept C112698675 @default.
• W3193879907 hasConcept C136006765 @default.
• W3193879907 hasConcept C141261163 @default.
• W3193879907 hasConcept C144133560 @default.
• W3193879907 hasConcept C147598955 @default.
• W3193879907 hasConcept C152455256 @default.
• W3193879907 hasConcept C15744967 @default.
• W3193879907 hasConcept C162853370 @default.
• W3193879907 hasConcept C17744445 @default.
• W3193879907 hasConcept C180872759 @default.
• W3193879907 hasConcept C2524010 @default.
• W3193879907 hasConcept C2776950860 @default.
• W3193879907 hasConcept C33923547 @default.
• W3193879907 hasConcept C39549134 @default.
• W3193879907 hasConcept C57375061 @default.
• W3193879907 hasConcept C77805123 @default.
• W3193879907 hasConcept C90673727 @default.
• W3193879907 hasConcept C98447023 @default.
• W3193879907 hasConceptScore W3193879907C11012388 @default.
• W3193879907 hasConceptScore W3193879907C112698675 @default.
• W3193879907 hasConceptScore W3193879907C136006765 @default.
• W3193879907 hasConceptScore W3193879907C141261163 @default.
• W3193879907 hasConceptScore W3193879907C144133560 @default.

• next