Matches in SemOpenAlex for { <https://semopenalex.org/work/W3194196290> ?p ?o ?g. }
- W3194196290 abstract "The chapter presents two smart concepts of creating a new business without or with only low budget. Thus, it applies particularly e.g., for either students, refugees and/or people from developing countries. “Bricolage” stands for a behaviour in which the actor solves problems using only available resources. Contrary to the resource-creating mentality, only the resources of the repertoire at hand are used. “Growth Hacking” as a new method, using digital approaches in particular, can achieve high sales in a short time. The relevance of data-driven marketing within the framework of a growth strategy. Working primarily with data is a promising strategy for companies that can effectively, efficiently and cost effectively using online tools or online-offline combinations to achieve their growth objectives. Thus, the two concepts are complementing each other by dedication to two different stages of a start-up process. Bricolage for creating the start-up and Growth Hacking for getting it successfully to the market and make it grow sustainably. The Chapter is describing the two concepts and their interdependence by offering a conceptual framework." @default.
- W3194196290 created "2021-08-30" @default.
- W3194196290 creator A5008227481 @default.
- W3194196290 creator A5069534320 @default.
- W3194196290 creator A5071599609 @default.
- W3194196290 date "2022-11-02" @default.
- W3194196290 modified "2023-10-14" @default.
- W3194196290 title "Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources" @default.
- W3194196290 cites W1727522607 @default.
- W3194196290 cites W1955357735 @default.
- W3194196290 cites W1986325310 @default.
- W3194196290 cites W1991397717 @default.
- W3194196290 cites W1995562203 @default.
- W3194196290 cites W1998148924 @default.
- W3194196290 cites W2009108522 @default.
- W3194196290 cites W2009248339 @default.
- W3194196290 cites W2018665154 @default.
- W3194196290 cites W2034186670 @default.
- W3194196290 cites W2083838046 @default.
- W3194196290 cites W2096024875 @default.
- W3194196290 cites W2098156352 @default.
- W3194196290 cites W2103756065 @default.
- W3194196290 cites W2105797741 @default.
- W3194196290 cites W2109945482 @default.
- W3194196290 cites W2122613799 @default.
- W3194196290 cites W2125468234 @default.
- W3194196290 cites W2138728620 @default.
- W3194196290 cites W2140177523 @default.
- W3194196290 cites W2140534103 @default.
- W3194196290 cites W2145041574 @default.
- W3194196290 cites W2145251909 @default.
- W3194196290 cites W21497418 @default.
- W3194196290 cites W2158361195 @default.
- W3194196290 cites W2164633918 @default.
- W3194196290 cites W2166005912 @default.
- W3194196290 cites W2494676302 @default.
- W3194196290 cites W2523099133 @default.
- W3194196290 cites W2560107075 @default.
- W3194196290 cites W2563910329 @default.
- W3194196290 cites W2592510679 @default.
- W3194196290 cites W2795250497 @default.
- W3194196290 cites W2800047997 @default.
- W3194196290 cites W2902192936 @default.
- W3194196290 cites W2941443247 @default.
- W3194196290 cites W2945580918 @default.
- W3194196290 cites W2974113626 @default.
- W3194196290 cites W2979410366 @default.
- W3194196290 cites W2988622231 @default.
- W3194196290 cites W2999861030 @default.
- W3194196290 cites W3012664220 @default.
- W3194196290 cites W3013279749 @default.
- W3194196290 cites W3013923499 @default.
- W3194196290 cites W3013966454 @default.
- W3194196290 cites W3017254482 @default.
- W3194196290 cites W3033162873 @default.
- W3194196290 cites W3033298242 @default.
- W3194196290 cites W3035132689 @default.
- W3194196290 cites W3035686316 @default.
- W3194196290 cites W3086813946 @default.
- W3194196290 cites W3092620694 @default.
- W3194196290 cites W3105557387 @default.
- W3194196290 cites W3106140237 @default.
- W3194196290 cites W3124114405 @default.
- W3194196290 cites W3133566484 @default.
- W3194196290 cites W4210638622 @default.
- W3194196290 cites W4232125167 @default.
- W3194196290 cites W4232654400 @default.
- W3194196290 doi "https://doi.org/10.5772/intechopen.99391" @default.
- W3194196290 hasPublicationYear "2022" @default.
- W3194196290 type Work @default.
- W3194196290 sameAs 3194196290 @default.
- W3194196290 citedByCount "1" @default.
- W3194196290 countsByYear W31941962902023 @default.
- W3194196290 crossrefType "book-chapter" @default.
- W3194196290 hasAuthorship W3194196290A5008227481 @default.
- W3194196290 hasAuthorship W3194196290A5069534320 @default.
- W3194196290 hasAuthorship W3194196290A5071599609 @default.
- W3194196290 hasBestOaLocation W31941962901 @default.
- W3194196290 hasConcept C111919701 @default.
- W3194196290 hasConcept C124952713 @default.
- W3194196290 hasConcept C142362112 @default.
- W3194196290 hasConcept C144133560 @default.
- W3194196290 hasConcept C195094911 @default.
- W3194196290 hasConcept C206345919 @default.
- W3194196290 hasConcept C2777805874 @default.
- W3194196290 hasConcept C31258907 @default.
- W3194196290 hasConcept C38652104 @default.
- W3194196290 hasConcept C41008148 @default.
- W3194196290 hasConcept C56739046 @default.
- W3194196290 hasConcept C86844869 @default.
- W3194196290 hasConcept C98045186 @default.
- W3194196290 hasConceptScore W3194196290C111919701 @default.
- W3194196290 hasConceptScore W3194196290C124952713 @default.
- W3194196290 hasConceptScore W3194196290C142362112 @default.
- W3194196290 hasConceptScore W3194196290C144133560 @default.
- W3194196290 hasConceptScore W3194196290C195094911 @default.
- W3194196290 hasConceptScore W3194196290C206345919 @default.
- W3194196290 hasConceptScore W3194196290C2777805874 @default.
- W3194196290 hasConceptScore W3194196290C31258907 @default.
- W3194196290 hasConceptScore W3194196290C38652104 @default.