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- W3194661218 abstract "Based on 10 authentic audio-recorded data, the study aims to explore the dynamics of the insurance sales agent-client interactions in transformational China’s rural areas from a socio-cultural perspective. It sets out from generalizing the specific discursive patterns from moves and steps [1,2] of the utterances made in the agent-client interactions, governed by communicative purposes. The first move, warming up, deserves more attention as it serves crucial function in the interactions. The paper delineates the different types and functions of warming up, and relates them to the underlying operating mechanism of rural agent-client interactions; another vital move, establishing credentials and trust, has also been analyzed in details, since trust is the pillar stone in the conclusion of insurance sales. Through the analysis, the study aims to depict the transforming nature of the modern Chinese rural society, where old and traditional value system has been, for a large part, demolished, while new value system is yet to be established." @default.
- W3194661218 created "2021-08-30" @default.
- W3194661218 creator A5077758349 @default.
- W3194661218 date "2021-08-16" @default.
- W3194661218 modified "2023-09-23" @default.
- W3194661218 title "A Genre-based Study of Insurance Sales Agent-Client Interactions in Transformational China’s Rural Areas: A Prospective Approach" @default.
- W3194661218 doi "https://doi.org/10.9734/bpi/sthss/v5/12197d" @default.
- W3194661218 hasPublicationYear "2021" @default.
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