Matches in SemOpenAlex for { <https://semopenalex.org/work/W3194846827> ?p ?o ?g. }
- W3194846827 endingPage "691" @default.
- W3194846827 startingPage "681" @default.
- W3194846827 abstract "Firms are increasingly turning to influencers to persuade consumers to purchase their brands. They do so because influencers have built a large social community around them on social media that they can persuade to adopt a recommended behaviour or brand. This objective is very similar to that of social recommender systems. Thus, this study aims to analyse influencer research and propose how to enhance the persuasion power of social recommender systems. A meta-analysis was conducted on influencer research obtained from the Web of Science core collection to this end. The meta-analysis revealed that influencers have a strong persuasion effect on consumer purchase intentions. Seven essential determinants of purchase intention were identified: trustworthiness, brand attitude, influencer’s credibility, parasocial interactions, expertise, and attractiveness. This paper discusses how social recommender systems in e-commerce platforms could be improved based on these findings. It emphasises credibility and identification as two broad factors that should be explored in future research on social recommender systems." @default.
- W3194846827 created "2021-08-30" @default.
- W3194846827 creator A5047947251 @default.
- W3194846827 creator A5051973788 @default.
- W3194846827 date "2021-01-01" @default.
- W3194846827 modified "2023-10-17" @default.
- W3194846827 title "Influencer is the New Recommender: Insights for Enhancing Social Recommender Systems" @default.
- W3194846827 cites W2024123392 @default.
- W3194846827 cites W2024811782 @default.
- W3194846827 cites W2031206357 @default.
- W3194846827 cites W2128251489 @default.
- W3194846827 cites W2323584515 @default.
- W3194846827 cites W2475173326 @default.
- W3194846827 cites W2546939547 @default.
- W3194846827 cites W2595369201 @default.
- W3194846827 cites W2736051199 @default.
- W3194846827 cites W2784123366 @default.
- W3194846827 cites W2789922037 @default.
- W3194846827 cites W2905146576 @default.
- W3194846827 cites W2913701832 @default.
- W3194846827 cites W2949121133 @default.
- W3194846827 cites W2954982670 @default.
- W3194846827 cites W2963754833 @default.
- W3194846827 cites W2964600867 @default.
- W3194846827 cites W2971238883 @default.
- W3194846827 cites W2980352117 @default.
- W3194846827 cites W2991036693 @default.
- W3194846827 cites W2992964713 @default.
- W3194846827 cites W3004167108 @default.
- W3194846827 cites W3023532762 @default.
- W3194846827 cites W3034762332 @default.
- W3194846827 cites W3039866247 @default.
- W3194846827 cites W3086309346 @default.
- W3194846827 cites W3122004743 @default.
- W3194846827 doi "https://doi.org/10.1007/978-3-030-85447-8_56" @default.
- W3194846827 hasPublicationYear "2021" @default.
- W3194846827 type Work @default.
- W3194846827 sameAs 3194846827 @default.
- W3194846827 citedByCount "1" @default.
- W3194846827 countsByYear W31948468272023 @default.
- W3194846827 crossrefType "book-chapter" @default.
- W3194846827 hasAuthorship W3194846827A5047947251 @default.
- W3194846827 hasAuthorship W3194846827A5051973788 @default.
- W3194846827 hasConcept C11171543 @default.
- W3194846827 hasConcept C112698675 @default.
- W3194846827 hasConcept C136764020 @default.
- W3194846827 hasConcept C144133560 @default.
- W3194846827 hasConcept C15744967 @default.
- W3194846827 hasConcept C162853370 @default.
- W3194846827 hasConcept C17744445 @default.
- W3194846827 hasConcept C192975520 @default.
- W3194846827 hasConcept C199539241 @default.
- W3194846827 hasConcept C26011011 @default.
- W3194846827 hasConcept C2776620684 @default.
- W3194846827 hasConcept C2780224610 @default.
- W3194846827 hasConcept C2781310500 @default.
- W3194846827 hasConcept C31173074 @default.
- W3194846827 hasConcept C41008148 @default.
- W3194846827 hasConcept C518677369 @default.
- W3194846827 hasConcept C54649085 @default.
- W3194846827 hasConcept C557471498 @default.
- W3194846827 hasConcept C77805123 @default.
- W3194846827 hasConceptScore W3194846827C11171543 @default.
- W3194846827 hasConceptScore W3194846827C112698675 @default.
- W3194846827 hasConceptScore W3194846827C136764020 @default.
- W3194846827 hasConceptScore W3194846827C144133560 @default.
- W3194846827 hasConceptScore W3194846827C15744967 @default.
- W3194846827 hasConceptScore W3194846827C162853370 @default.
- W3194846827 hasConceptScore W3194846827C17744445 @default.
- W3194846827 hasConceptScore W3194846827C192975520 @default.
- W3194846827 hasConceptScore W3194846827C199539241 @default.
- W3194846827 hasConceptScore W3194846827C26011011 @default.
- W3194846827 hasConceptScore W3194846827C2776620684 @default.
- W3194846827 hasConceptScore W3194846827C2780224610 @default.
- W3194846827 hasConceptScore W3194846827C2781310500 @default.
- W3194846827 hasConceptScore W3194846827C31173074 @default.
- W3194846827 hasConceptScore W3194846827C41008148 @default.
- W3194846827 hasConceptScore W3194846827C518677369 @default.
- W3194846827 hasConceptScore W3194846827C54649085 @default.
- W3194846827 hasConceptScore W3194846827C557471498 @default.
- W3194846827 hasConceptScore W3194846827C77805123 @default.
- W3194846827 hasLocation W31948468271 @default.
- W3194846827 hasLocation W31948468272 @default.
- W3194846827 hasLocation W31948468273 @default.
- W3194846827 hasOpenAccess W3194846827 @default.
- W3194846827 hasPrimaryLocation W31948468271 @default.
- W3194846827 hasRelatedWork W2013638187 @default.
- W3194846827 hasRelatedWork W2044999029 @default.
- W3194846827 hasRelatedWork W2368538861 @default.
- W3194846827 hasRelatedWork W2546132419 @default.
- W3194846827 hasRelatedWork W3132754197 @default.
- W3194846827 hasRelatedWork W3208120883 @default.
- W3194846827 hasRelatedWork W4221054199 @default.
- W3194846827 hasRelatedWork W4306916417 @default.
- W3194846827 hasRelatedWork W624430759 @default.
- W3194846827 hasRelatedWork W2795226029 @default.
- W3194846827 isParatext "false" @default.
- W3194846827 isRetracted "false" @default.