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- W3195543142 abstract "This research is examining the effect of experiential marketing and word of mouth with satisfaction as an intervening variable on GO-JEK customers in Mataram. The type of research conducted is an associative casualty. The sample design uses non-probability sampling and theaccidental sampling technique is used to determine to sample with an unknown population. The sample taken was GO-JEK customers in Mataram, which amounted to 100 samples. Data analysis uses path analysis with the smart PLS program. The Results Showed that experientialmarketing had a positive and not a significant effect on word of mouth, experiential marketing had a positive and significant effect on satisfaction, and satisfaction had a positive and not a significant effect on word of mouth GO-JEK customers in Mataram. Then word of mouth isinfluenced by experiential marketing with satisfaction mediation. In general Go- JEK still needs to introduce its products to the community in Mataram City." @default.
- W3195543142 created "2021-08-30" @default.
- W3195543142 creator A5080076616 @default.
- W3195543142 date "2019-01-01" @default.
- W3195543142 modified "2023-09-24" @default.
- W3195543142 title "Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at GO-JEK Customer in Mataram)" @default.
- W3195543142 hasPublicationYear "2019" @default.
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