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- W3195736327 abstract "This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention." @default.
- W3195736327 created "2021-08-30" @default.
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- W3195736327 date "2021-07-02" @default.
- W3195736327 modified "2023-09-24" @default.
- W3195736327 title "Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention" @default.
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- W3195736327 doi "https://doi.org/10.20473/ajim.v2i1.26224" @default.
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