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- W3196173612 abstract "Nowadays companies are increasingly engaging in social-political issues. In light of the Construal Level Theory, this study examined the polarizing/depolarizing effects of perceived psychological distance on consumers’ expectation of corporate social advocacy and evaluations among consumers from different partisan identities. A between-subjects experiment (N = 296) with a continuous independent variable – perceived psychological distance – was employed. The study found that consumers with a closer perceived psychological distance to the company tended to have a higher expectation of corporate social advocacy. However, perceptions of psychological distance resulted in mixed effects regarding people’s attitudes and buycott/boycott intentions, where consumer-company identification mediated these relationships. Theoretical and practical implications are discussed." @default.
- W3196173612 created "2021-08-30" @default.
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- W3196173612 date "2021-08-24" @default.
- W3196173612 modified "2023-10-18" @default.
- W3196173612 title "Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy" @default.
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- W3196173612 doi "https://doi.org/10.1080/13527266.2021.1969588" @default.
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