Matches in SemOpenAlex for { <https://semopenalex.org/work/W3196271907> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W3196271907 endingPage "121" @default.
- W3196271907 startingPage "105" @default.
- W3196271907 abstract "Purpose: This study aims to understand online sports product purchasers’ consumer behaviors by analyzing how online sports product purchasers’ service value can influence consumer behaviors (positive emotion, purchase satisfaction, and future consumption behaviors). Among variables, the study aims to prove the moderating effect between online sports product purchaser’s product knowledge and information sharing.<BR> Method: The researchers included data of 399 people that directly purchased online sports products from six universities located in Seoul, Gyeonggi-do, Chungcheongnam-do, Gyeongsangbuk-do, Gyeongsangnam-do, and Jeollabuk-do province. For data analysis, SPSS 23.0 and AMOS 23.0 were implemented.<BR> Results: First, the service value of online sports product purchasers had a significant influence on consumer behaviors (positive emotion, purchase satisfaction, and future consumption behaviors). Second, the positive emotion of online sports product purchasers had a significant influence on purchase satisfaction and future consumption behaviors. Third, purchase satisfaction of online sports product purchasers had a significant influence on future consumption behaviors. Fourth, in terms of service value and positive emotion on future consumer behavior, online sports product purchaser’s knowledge of the product had a moderating effect. Fifth, in terms of service value on future consumer behavior and positive emotion on consumer behavior and future consumer behavior, online sports product purchaser’s information sharing had a moderating effect.<BR> Conclusion: This research finds a moderating effect of product knowledge and information sharing in the online sports product purchasers." @default.
- W3196271907 created "2021-08-30" @default.
- W3196271907 creator A5043183064 @default.
- W3196271907 date "2021-07-31" @default.
- W3196271907 modified "2023-10-17" @default.
- W3196271907 title "The Moderating Effect on Online Sports Customers’ Service Value, Consumer Behavior, Product Knowledge, and Information Sharing" @default.
- W3196271907 doi "https://doi.org/10.51979/kssls.2021.07.85.105" @default.
- W3196271907 hasPublicationYear "2021" @default.
- W3196271907 type Work @default.
- W3196271907 sameAs 3196271907 @default.
- W3196271907 citedByCount "1" @default.
- W3196271907 countsByYear W31962719072023 @default.
- W3196271907 crossrefType "journal-article" @default.
- W3196271907 hasAuthorship W3196271907A5043183064 @default.
- W3196271907 hasConcept C112698675 @default.
- W3196271907 hasConcept C119857082 @default.
- W3196271907 hasConcept C144024400 @default.
- W3196271907 hasConcept C144133560 @default.
- W3196271907 hasConcept C15744967 @default.
- W3196271907 hasConcept C162853370 @default.
- W3196271907 hasConcept C23213687 @default.
- W3196271907 hasConcept C2524010 @default.
- W3196271907 hasConcept C2776291640 @default.
- W3196271907 hasConcept C2780378061 @default.
- W3196271907 hasConcept C30772137 @default.
- W3196271907 hasConcept C33923547 @default.
- W3196271907 hasConcept C36289849 @default.
- W3196271907 hasConcept C41008148 @default.
- W3196271907 hasConcept C90673727 @default.
- W3196271907 hasConceptScore W3196271907C112698675 @default.
- W3196271907 hasConceptScore W3196271907C119857082 @default.
- W3196271907 hasConceptScore W3196271907C144024400 @default.
- W3196271907 hasConceptScore W3196271907C144133560 @default.
- W3196271907 hasConceptScore W3196271907C15744967 @default.
- W3196271907 hasConceptScore W3196271907C162853370 @default.
- W3196271907 hasConceptScore W3196271907C23213687 @default.
- W3196271907 hasConceptScore W3196271907C2524010 @default.
- W3196271907 hasConceptScore W3196271907C2776291640 @default.
- W3196271907 hasConceptScore W3196271907C2780378061 @default.
- W3196271907 hasConceptScore W3196271907C30772137 @default.
- W3196271907 hasConceptScore W3196271907C33923547 @default.
- W3196271907 hasConceptScore W3196271907C36289849 @default.
- W3196271907 hasConceptScore W3196271907C41008148 @default.
- W3196271907 hasConceptScore W3196271907C90673727 @default.
- W3196271907 hasLocation W31962719071 @default.
- W3196271907 hasOpenAccess W3196271907 @default.
- W3196271907 hasPrimaryLocation W31962719071 @default.
- W3196271907 hasRelatedWork W1979439403 @default.
- W3196271907 hasRelatedWork W2094607796 @default.
- W3196271907 hasRelatedWork W2174438959 @default.
- W3196271907 hasRelatedWork W2265503299 @default.
- W3196271907 hasRelatedWork W2365101462 @default.
- W3196271907 hasRelatedWork W2543545203 @default.
- W3196271907 hasRelatedWork W281246900 @default.
- W3196271907 hasRelatedWork W2915031036 @default.
- W3196271907 hasRelatedWork W3028063813 @default.
- W3196271907 hasRelatedWork W3129684003 @default.
- W3196271907 hasVolume "85" @default.
- W3196271907 isParatext "false" @default.
- W3196271907 isRetracted "false" @default.
- W3196271907 magId "3196271907" @default.
- W3196271907 workType "article" @default.