Matches in SemOpenAlex for { <https://semopenalex.org/work/W3196859451> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W3196859451 endingPage "180" @default.
- W3196859451 startingPage "169" @default.
- W3196859451 abstract "Consumers live immersive experiences that enable brand associations, especially in virtual space. By branding the virtual world, businesses can use smart technologies and social media to engage and create relationships with customers, achieving competitive advantages. This chapter aims to underline the importance of digital (smart) and social media in corporate branding, identity, image and reputation." @default.
- W3196859451 created "2021-09-13" @default.
- W3196859451 creator A5002553877 @default.
- W3196859451 creator A5029817331 @default.
- W3196859451 creator A5071428904 @default.
- W3196859451 creator A5076023259 @default.
- W3196859451 date "2021-07-22" @default.
- W3196859451 modified "2023-10-16" @default.
- W3196859451 title "Corporate brand identity" @default.
- W3196859451 doi "https://doi.org/10.4324/9781003080572-8" @default.
- W3196859451 hasPublicationYear "2021" @default.
- W3196859451 type Work @default.
- W3196859451 sameAs 3196859451 @default.
- W3196859451 citedByCount "0" @default.
- W3196859451 crossrefType "book-chapter" @default.
- W3196859451 hasAuthorship W3196859451A5002553877 @default.
- W3196859451 hasAuthorship W3196859451A5029817331 @default.
- W3196859451 hasAuthorship W3196859451A5071428904 @default.
- W3196859451 hasAuthorship W3196859451A5076023259 @default.
- W3196859451 hasConcept C107038049 @default.
- W3196859451 hasConcept C112698675 @default.
- W3196859451 hasConcept C142362112 @default.
- W3196859451 hasConcept C144133560 @default.
- W3196859451 hasConcept C162853370 @default.
- W3196859451 hasConcept C2777382934 @default.
- W3196859451 hasConcept C2778355321 @default.
- W3196859451 hasConcept C2992678278 @default.
- W3196859451 hasConceptScore W3196859451C107038049 @default.
- W3196859451 hasConceptScore W3196859451C112698675 @default.
- W3196859451 hasConceptScore W3196859451C142362112 @default.
- W3196859451 hasConceptScore W3196859451C144133560 @default.
- W3196859451 hasConceptScore W3196859451C162853370 @default.
- W3196859451 hasConceptScore W3196859451C2777382934 @default.
- W3196859451 hasConceptScore W3196859451C2778355321 @default.
- W3196859451 hasConceptScore W3196859451C2992678278 @default.
- W3196859451 hasLocation W31968594511 @default.
- W3196859451 hasOpenAccess W3196859451 @default.
- W3196859451 hasPrimaryLocation W31968594511 @default.
- W3196859451 hasRelatedWork W133131529 @default.
- W3196859451 hasRelatedWork W2094210263 @default.
- W3196859451 hasRelatedWork W2382312503 @default.
- W3196859451 hasRelatedWork W2383947580 @default.
- W3196859451 hasRelatedWork W2411973085 @default.
- W3196859451 hasRelatedWork W2992530629 @default.
- W3196859451 hasRelatedWork W2996599416 @default.
- W3196859451 hasRelatedWork W3043267212 @default.
- W3196859451 hasRelatedWork W3185110403 @default.
- W3196859451 hasRelatedWork W4317929271 @default.
- W3196859451 isParatext "false" @default.
- W3196859451 isRetracted "false" @default.
- W3196859451 magId "3196859451" @default.
- W3196859451 workType "book-chapter" @default.