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• W3197377823 endingPage "105679" @default.
• W3197377823 startingPage "105679" @default.
• W3197377823 abstract "How do situations influence food desire? Although eating typically occurs in rich background situations, research on food desire often focuses on the properties of foods and consumers, rather than on the situations in which eating takes place. Here, we take a grounded cognition perspective and suggest that a situation that is congruent with consuming a food increases simulations of eating it, which, in turn, affect desire, and the expected and actual liking of the food. We tested this idea in four pre-registered experiments (N = 524). Participants processed an image of a food presented in a congruent situation, an incongruent situation, or no background situation. Compared to the incongruent situation, the congruent situation increased expected liking of the food and desire, and this was partially or fully mediated by eating simulations. The congruent situation also increased salivation, a physiological indicator of preparing to eat. However, there was only weak and indirect evidence for congruence effects on actual liking of the food when tasted. These findings show that situational cues can affect desire for food through eating simulations. Thus, background situations play an important but understudied role in human food desires. We address implications for research using food images, and for applications to promote healthy and sustainable eating behaviour." @default.
• W3197377823 created "2021-09-13" @default.
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• W3197377823 creator A5083644363 @default.
• W3197377823 date "2022-01-01" @default.
• W3197377823 modified "2023-10-11" @default.
• W3197377823 title "Situating desire: Situational cues affect desire for food through eating simulations" @default.
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• W3197377823 doi "https://doi.org/10.1016/j.appet.2021.105679" @default.
• W3197377823 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/34500012" @default.
• W3197377823 hasPublicationYear "2022" @default.
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