Matches in SemOpenAlex for { <https://semopenalex.org/work/W3197919897> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3197919897 endingPage "292" @default.
- W3197919897 startingPage "292" @default.
- W3197919897 abstract "Technology, especially the Internet, keeps growing nowadays to offer a more convenience living. Exchanging information via Internet becomes easier and limitless. Consequently, it has been used to advance business and brings alternative promotion strategies. Previous researches in e-business less specifically concerned to promotional strategy, so that the current study aimed at exploring the implementation of analytic hierarchy process (AHP) in a virtual store-front and finding elements that support the online promotion strategy. Data in this research was gathered by the qualitative and quantitative approach. The results showed that the implementation of online promotion strategy by the company consists of web promotion with the CPC system, price discount, social networking systems, smartphone application, and group discussion. Meanwhile, the actors who involve in strategic decision making included the director, marketing manager, and IT Department. The company has been developing an online marketing strategy to increase sales, consumers’ awareness, competitive advantage, and dissemination of information. The alternative strategies that could support the company's strategic actions, based on the rank order of priority, are the marketplace, search engine optimization, webvertising, and direct mail. Further, technical application for online business industries could give priority to IT skill development." @default.
- W3197919897 created "2021-09-13" @default.
- W3197919897 creator A5014018741 @default.
- W3197919897 creator A5023558836 @default.
- W3197919897 date "2019-05-29" @default.
- W3197919897 modified "2023-09-23" @default.
- W3197919897 title "Looking for Alternative Online Promotion Strategy in Virtual Store-front Through Analytic Hierarchy Process" @default.
- W3197919897 hasPublicationYear "2019" @default.
- W3197919897 type Work @default.
- W3197919897 sameAs 3197919897 @default.
- W3197919897 citedByCount "0" @default.
- W3197919897 crossrefType "journal-article" @default.
- W3197919897 hasAuthorship W3197919897A5014018741 @default.
- W3197919897 hasAuthorship W3197919897A5023558836 @default.
- W3197919897 hasConcept C110875604 @default.
- W3197919897 hasConcept C111919701 @default.
- W3197919897 hasConcept C127413603 @default.
- W3197919897 hasConcept C136764020 @default.
- W3197919897 hasConcept C144133560 @default.
- W3197919897 hasConcept C162324750 @default.
- W3197919897 hasConcept C162853370 @default.
- W3197919897 hasConcept C17744445 @default.
- W3197919897 hasConcept C199539241 @default.
- W3197919897 hasConcept C2986873142 @default.
- W3197919897 hasConcept C31170391 @default.
- W3197919897 hasConcept C34447519 @default.
- W3197919897 hasConcept C41008148 @default.
- W3197919897 hasConcept C42475967 @default.
- W3197919897 hasConcept C56739046 @default.
- W3197919897 hasConcept C87345402 @default.
- W3197919897 hasConcept C94625758 @default.
- W3197919897 hasConcept C98045186 @default.
- W3197919897 hasConcept C98147612 @default.
- W3197919897 hasConceptScore W3197919897C110875604 @default.
- W3197919897 hasConceptScore W3197919897C111919701 @default.
- W3197919897 hasConceptScore W3197919897C127413603 @default.
- W3197919897 hasConceptScore W3197919897C136764020 @default.
- W3197919897 hasConceptScore W3197919897C144133560 @default.
- W3197919897 hasConceptScore W3197919897C162324750 @default.
- W3197919897 hasConceptScore W3197919897C162853370 @default.
- W3197919897 hasConceptScore W3197919897C17744445 @default.
- W3197919897 hasConceptScore W3197919897C199539241 @default.
- W3197919897 hasConceptScore W3197919897C2986873142 @default.
- W3197919897 hasConceptScore W3197919897C31170391 @default.
- W3197919897 hasConceptScore W3197919897C34447519 @default.
- W3197919897 hasConceptScore W3197919897C41008148 @default.
- W3197919897 hasConceptScore W3197919897C42475967 @default.
- W3197919897 hasConceptScore W3197919897C56739046 @default.
- W3197919897 hasConceptScore W3197919897C87345402 @default.
- W3197919897 hasConceptScore W3197919897C94625758 @default.
- W3197919897 hasConceptScore W3197919897C98045186 @default.
- W3197919897 hasConceptScore W3197919897C98147612 @default.
- W3197919897 hasIssue "1" @default.
- W3197919897 hasLocation W31979198971 @default.
- W3197919897 hasOpenAccess W3197919897 @default.
- W3197919897 hasPrimaryLocation W31979198971 @default.
- W3197919897 hasRelatedWork W1537294466 @default.
- W3197919897 hasRelatedWork W2087867589 @default.
- W3197919897 hasRelatedWork W2119289603 @default.
- W3197919897 hasRelatedWork W2140019445 @default.
- W3197919897 hasRelatedWork W2141012425 @default.
- W3197919897 hasRelatedWork W2187591842 @default.
- W3197919897 hasRelatedWork W2275666394 @default.
- W3197919897 hasRelatedWork W2549896388 @default.
- W3197919897 hasRelatedWork W2799716929 @default.
- W3197919897 hasRelatedWork W2900732457 @default.
- W3197919897 hasRelatedWork W3003887579 @default.
- W3197919897 hasRelatedWork W3004758895 @default.
- W3197919897 hasRelatedWork W3004775062 @default.
- W3197919897 hasRelatedWork W3041419119 @default.
- W3197919897 hasRelatedWork W3045395264 @default.
- W3197919897 hasRelatedWork W3110882778 @default.
- W3197919897 hasRelatedWork W3112528466 @default.
- W3197919897 hasRelatedWork W333382615 @default.
- W3197919897 hasRelatedWork W85209613 @default.
- W3197919897 hasRelatedWork W2518929897 @default.
- W3197919897 hasVolume "1" @default.
- W3197919897 isParatext "false" @default.
- W3197919897 isRetracted "false" @default.
- W3197919897 magId "3197919897" @default.
- W3197919897 workType "article" @default.