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- W3198198955 abstract "Social entrepreneurs can empower the handloom Jamdani community by understanding the current situation of handloom community. ‘Jamdani Ville’, a social enterprise in Bangladesh, runs a business in the fashion industry, especially the handloom Jamdani. Handloom Jamdani is a unique and rare handicraft because it is produced only in certain regions in Bangladesh. However, the growth rate and market share of handloom Jamdani are declining. Moreover, the handloom weavers are underwaged. For these reasons, the socio-economic condition of handloom Jamdani weavers is deteriorating. The study aims to describe the contribution of social entrepreneurs to empower the handloom Jamdani community by understanding the strategies for empowering the handloom Jamdani weavers, exploring the mechanisms to introduce ‘Jamdani Ville’ as a key producer of handloom Jamdani to consumers and explaining how the new form of business platform contributes to the socio-economic development of the handloom Jamdani community. This research is conducted as a qualitative case study of Jamdani Ville, Bangladesh. As a descriptive study, semi-structured interviews were carried out with a Jamdani Ville owner and 45 handloom Jamdani weavers. We purposively selected five master weavers and randomly selected 40 artisan weavers. We followed the qualitative content analysis technique to analyse the field data. In the conclusion, it shows that Jamdani Ville played a significant role to promote handloom Jamdani worldwide. This study helps us to understand how social entrepreneurs can contribute to the empowerment of the handloom Jamdani community." @default.
- W3198198955 created "2021-09-13" @default.
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- W3198198955 date "2021-05-12" @default.
- W3198198955 modified "2023-09-27" @default.
- W3198198955 title "The Contribution of Social Entrepreneurs to Empower The Handloom Jamdani Community: A Case Study of Jamdani Ville in Bangladesh" @default.
- W3198198955 doi "https://doi.org/10.25175/jrd/2020/v39/i4/146790" @default.
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