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- W3198260571 abstract "Purpose This study aims to identify the present research trends and streamline future research possibilities in luxury brands by a systematic review of the existing literature. Design/methodology/approach A portfolio of 552 articles published between 1996 and 2020 in the luxury brands domain is collected from the Scopus database and analyzed using an integrated approach comprising bibliometric and content analyses. Findings A comprehensive review of the available literature was done by identifying emerging topics, keywords and research themes. The study's findings indicate that the luxury brand is an exponentially growing theme; seven representative research clusters are identified and analyzed. Originality/value This study enriches the literature of luxury brand by presenting a holistic view of the academic literature using an integrated research methodology comprising bibliometric and content analysis techniques." @default.
- W3198260571 created "2021-09-13" @default.
- W3198260571 creator A5026401904 @default.
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- W3198260571 creator A5063703747 @default.
- W3198260571 date "2021-08-27" @default.
- W3198260571 modified "2023-09-27" @default.
- W3198260571 title "Past, present and future of luxury brands: a review and bibliometric analysis" @default.
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