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- W3198340963 abstract "Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping. Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data. Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers." @default.
- W3198340963 created "2021-09-13" @default.
- W3198340963 creator A5073909198 @default.
- W3198340963 date "2020-02-01" @default.
- W3198340963 modified "2023-09-23" @default.
- W3198340963 title "Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study with Special Reference to Wardha City)" @default.
- W3198340963 hasPublicationYear "2020" @default.
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