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- W3198350360 abstract "Versailles Literature has gone viral on Chinese social networking sites. It is a popular online phenomenon in which netizens present their accomplishments or their privileged lifestyle. However, the term is difficult to understand for people who are not familiar with this linguistic practice. This study investigates the pragmatic strategies of Versailles Literature on Chinese social networking sites, in a quantitative and qualitative analysis of 200 authentic blogs collected from Weibo. It was found that Chinese Versailles Literature often includes strategies such as comparison, complaint, narration, praise from a third party, and showing humility. When bragging occurs, it has to be used together with mitigating strategies. Based on the findings, we argue that the Chinese Versailles Literature is in essence a type of humblebrag. The study also discusses why the phenomenon has gained so much popularity, and the possible reasons for Chinese netizens to deploy such social practices and use the hashtag #VersaillesLiterature." @default.
- W3198350360 created "2021-09-13" @default.
- W3198350360 creator A5011469288 @default.
- W3198350360 creator A5035737479 @default.
- W3198350360 date "2021-10-01" @default.
- W3198350360 modified "2023-10-12" @default.
- W3198350360 title "What is “Versailles Literature”?: Humblebrags on Chinese social networking sites" @default.
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- W3198350360 doi "https://doi.org/10.1016/j.pragma.2021.08.002" @default.
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