Matches in SemOpenAlex for { <https://semopenalex.org/work/W3198869844> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W3198869844 abstract "White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc. The present paper studies the theoretical concepts of white goods, branding and social media marketing in Indian context. The paper also studies the theory contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban and rural areas. This study depends on the secondary sources of data contributed by researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves in the Indian consumer durable sector. This present study is conducted for a period of 3 months from February to April 2015." @default.
- W3198869844 created "2021-09-13" @default.
- W3198869844 creator A5022895077 @default.
- W3198869844 date "2019-03-22" @default.
- W3198869844 modified "2023-09-25" @default.
- W3198869844 title "A Study on Branding White Goods Through Social Media Marketing" @default.
- W3198869844 hasPublicationYear "2019" @default.
- W3198869844 type Work @default.
- W3198869844 sameAs 3198869844 @default.
- W3198869844 citedByCount "0" @default.
- W3198869844 crossrefType "posted-content" @default.
- W3198869844 hasAuthorship W3198869844A5022895077 @default.
- W3198869844 hasConcept C104317684 @default.
- W3198869844 hasConcept C112698675 @default.
- W3198869844 hasConcept C136264566 @default.
- W3198869844 hasConcept C144133560 @default.
- W3198869844 hasConcept C162324750 @default.
- W3198869844 hasConcept C162853370 @default.
- W3198869844 hasConcept C166957645 @default.
- W3198869844 hasConcept C175444787 @default.
- W3198869844 hasConcept C185592680 @default.
- W3198869844 hasConcept C187452473 @default.
- W3198869844 hasConcept C205649164 @default.
- W3198869844 hasConcept C2778738759 @default.
- W3198869844 hasConcept C2779343474 @default.
- W3198869844 hasConcept C2994288755 @default.
- W3198869844 hasConcept C530175646 @default.
- W3198869844 hasConcept C55493867 @default.
- W3198869844 hasConcept C56273599 @default.
- W3198869844 hasConcept C61933577 @default.
- W3198869844 hasConceptScore W3198869844C104317684 @default.
- W3198869844 hasConceptScore W3198869844C112698675 @default.
- W3198869844 hasConceptScore W3198869844C136264566 @default.
- W3198869844 hasConceptScore W3198869844C144133560 @default.
- W3198869844 hasConceptScore W3198869844C162324750 @default.
- W3198869844 hasConceptScore W3198869844C162853370 @default.
- W3198869844 hasConceptScore W3198869844C166957645 @default.
- W3198869844 hasConceptScore W3198869844C175444787 @default.
- W3198869844 hasConceptScore W3198869844C185592680 @default.
- W3198869844 hasConceptScore W3198869844C187452473 @default.
- W3198869844 hasConceptScore W3198869844C205649164 @default.
- W3198869844 hasConceptScore W3198869844C2778738759 @default.
- W3198869844 hasConceptScore W3198869844C2779343474 @default.
- W3198869844 hasConceptScore W3198869844C2994288755 @default.
- W3198869844 hasConceptScore W3198869844C530175646 @default.
- W3198869844 hasConceptScore W3198869844C55493867 @default.
- W3198869844 hasConceptScore W3198869844C56273599 @default.
- W3198869844 hasConceptScore W3198869844C61933577 @default.
- W3198869844 hasLocation W31988698441 @default.
- W3198869844 hasOpenAccess W3198869844 @default.
- W3198869844 hasPrimaryLocation W31988698441 @default.
- W3198869844 hasRelatedWork W1520408734 @default.
- W3198869844 hasRelatedWork W2283239853 @default.
- W3198869844 hasRelatedWork W2533604390 @default.
- W3198869844 hasRelatedWork W2775741337 @default.
- W3198869844 hasRelatedWork W2796677082 @default.
- W3198869844 hasRelatedWork W2799750054 @default.
- W3198869844 hasRelatedWork W2905909229 @default.
- W3198869844 hasRelatedWork W2965509967 @default.
- W3198869844 hasRelatedWork W2991074735 @default.
- W3198869844 hasRelatedWork W3005894346 @default.
- W3198869844 hasRelatedWork W3086088579 @default.
- W3198869844 hasRelatedWork W3150153272 @default.
- W3198869844 hasRelatedWork W3214182137 @default.
- W3198869844 hasRelatedWork W1508579846 @default.
- W3198869844 hasRelatedWork W2989601956 @default.
- W3198869844 hasRelatedWork W3109120734 @default.
- W3198869844 hasRelatedWork W3163374328 @default.
- W3198869844 hasRelatedWork W439109171 @default.
- W3198869844 hasRelatedWork W450441729 @default.
- W3198869844 hasRelatedWork W484255015 @default.
- W3198869844 isParatext "false" @default.
- W3198869844 isRetracted "false" @default.
- W3198869844 magId "3198869844" @default.
- W3198869844 workType "article" @default.