Matches in SemOpenAlex for { <https://semopenalex.org/work/W3198905680> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W3198905680 endingPage "38" @default.
- W3198905680 startingPage "25" @default.
- W3198905680 abstract "With increasing role of Destination websites as an information gateway for potential tourists, researchers are highlighting the importance of website evaluation. In the context of Indian tourism industry, though the area of tourism is well researched, no visible literature is found in the field of e-tourism initiatives of DMOs. Therefore, the present research evaluates the destination websites of state DMOs of India and successfully fills the research gap. Top destination websites of Indian state DMOs were benchmarked by using content analysis method. For that the comprehensive list of total 105 contents, representing ‘must-have contents of the destination websites’, was developed. Factor loading technique of Benchmarking was applied to finalize the top 5 DMOs which led to the selection of destination websites of Kerala, Rajasthan, Maharashtra, Uttar Pradesh and Gujarat states. The result of benchmarking exposed that sample websites have similar practices but different in design hence the benchmarking analysis was not able to identify general best website in all aspects. The highest score is achieved by Kerala, and then Uttar Pradesh followed by Gujarat and Maharashtra and the least score was achieved by destination website of Rajasthan state. Further, the areas such as interactivity, website customization, mobile techniques, accessibility, online booking facilities, use of UGC, online chat/24*7 interactive services were commonly neglected. Study revelations were presented in the form of spider chart and prolific suggestions for the improvement of the website design were given along with future scope of research." @default.
- W3198905680 created "2021-09-13" @default.
- W3198905680 creator A5027147559 @default.
- W3198905680 creator A5046614933 @default.
- W3198905680 date "2017-12-01" @default.
- W3198905680 modified "2023-09-26" @default.
- W3198905680 title "Benchmarking Representation of Marketing Mix of the Selected Destination Websites of State DMO's of India" @default.
- W3198905680 hasPublicationYear "2017" @default.
- W3198905680 type Work @default.
- W3198905680 sameAs 3198905680 @default.
- W3198905680 citedByCount "0" @default.
- W3198905680 crossrefType "journal-article" @default.
- W3198905680 hasAuthorship W3198905680A5027147559 @default.
- W3198905680 hasAuthorship W3198905680A5046614933 @default.
- W3198905680 hasConcept C112698675 @default.
- W3198905680 hasConcept C144133560 @default.
- W3198905680 hasConcept C162324750 @default.
- W3198905680 hasConcept C162853370 @default.
- W3198905680 hasConcept C166957645 @default.
- W3198905680 hasConcept C18918823 @default.
- W3198905680 hasConcept C205649164 @default.
- W3198905680 hasConcept C2779343474 @default.
- W3198905680 hasConcept C3018581295 @default.
- W3198905680 hasConcept C45355965 @default.
- W3198905680 hasConcept C86251818 @default.
- W3198905680 hasConceptScore W3198905680C112698675 @default.
- W3198905680 hasConceptScore W3198905680C144133560 @default.
- W3198905680 hasConceptScore W3198905680C162324750 @default.
- W3198905680 hasConceptScore W3198905680C162853370 @default.
- W3198905680 hasConceptScore W3198905680C166957645 @default.
- W3198905680 hasConceptScore W3198905680C18918823 @default.
- W3198905680 hasConceptScore W3198905680C205649164 @default.
- W3198905680 hasConceptScore W3198905680C2779343474 @default.
- W3198905680 hasConceptScore W3198905680C3018581295 @default.
- W3198905680 hasConceptScore W3198905680C45355965 @default.
- W3198905680 hasConceptScore W3198905680C86251818 @default.
- W3198905680 hasIssue "1" @default.
- W3198905680 hasLocation W31989056801 @default.
- W3198905680 hasOpenAccess W3198905680 @default.
- W3198905680 hasPrimaryLocation W31989056801 @default.
- W3198905680 hasRelatedWork W131432231 @default.
- W3198905680 hasRelatedWork W1770187342 @default.
- W3198905680 hasRelatedWork W1983752150 @default.
- W3198905680 hasRelatedWork W1984130334 @default.
- W3198905680 hasRelatedWork W1993235875 @default.
- W3198905680 hasRelatedWork W2025666714 @default.
- W3198905680 hasRelatedWork W2288965266 @default.
- W3198905680 hasRelatedWork W2355796135 @default.
- W3198905680 hasRelatedWork W2394417228 @default.
- W3198905680 hasRelatedWork W2511523026 @default.
- W3198905680 hasRelatedWork W2526645142 @default.
- W3198905680 hasRelatedWork W2562609121 @default.
- W3198905680 hasRelatedWork W2736515653 @default.
- W3198905680 hasRelatedWork W2922046415 @default.
- W3198905680 hasRelatedWork W3107123506 @default.
- W3198905680 hasRelatedWork W3156048352 @default.
- W3198905680 hasRelatedWork W3193370109 @default.
- W3198905680 hasRelatedWork W2324909146 @default.
- W3198905680 hasRelatedWork W2885661274 @default.
- W3198905680 hasRelatedWork W2948049901 @default.
- W3198905680 hasVolume "10" @default.
- W3198905680 isParatext "false" @default.
- W3198905680 isRetracted "false" @default.
- W3198905680 magId "3198905680" @default.
- W3198905680 workType "article" @default.