Matches in SemOpenAlex for { <https://semopenalex.org/work/W3199040616> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W3199040616 abstract "A historic event was created in Malaysia when Pakatan Harapan, the then opposition party, won Malaysia’s 14th general election. Doubted as “the father of all elections” as it evidenced the collapse of 60 years of Barisan Nasional ruling era. For Pakatan Harapan, it is beyond their wildest dream. This article aims to explain how WhatsApp plays a major factor in influencing voters to make their decision. It also aims to analyze how WhatsApp assisted users in accessing information, using the information, and disseminating political party and campaigning agenda in political marketing strategies. Using content analysis and a simple random survey involving 406 respondents, this study found that WhatsApp political and agenda-setting content plays a significant role compared to other social media and instant messaging services in Malaysia. Accessibility and handy usage become the factor in accessing information, use the information and then disseminate political campaigning content, thus assisted political marketing agenda. Future use of WhatsApp on political marketing agenda is eminent and worth for future studies." @default.
- W3199040616 created "2021-09-27" @default.
- W3199040616 creator A5027733796 @default.
- W3199040616 creator A5082460660 @default.
- W3199040616 date "2021-08-24" @default.
- W3199040616 modified "2023-10-16" @default.
- W3199040616 title "The Use of WhatsApp on Political Marketing Agenda in Malaysia Politics" @default.
- W3199040616 cites W2049356971 @default.
- W3199040616 cites W2554052260 @default.
- W3199040616 cites W2796871000 @default.
- W3199040616 cites W2915637415 @default.
- W3199040616 cites W2938662785 @default.
- W3199040616 doi "https://doi.org/10.6007/ijarbss/v11-i8/10626" @default.
- W3199040616 hasPublicationYear "2021" @default.
- W3199040616 type Work @default.
- W3199040616 sameAs 3199040616 @default.
- W3199040616 citedByCount "0" @default.
- W3199040616 crossrefType "journal-article" @default.
- W3199040616 hasAuthorship W3199040616A5027733796 @default.
- W3199040616 hasAuthorship W3199040616A5082460660 @default.
- W3199040616 hasBestOaLocation W31990406161 @default.
- W3199040616 hasConcept C101780184 @default.
- W3199040616 hasConcept C112698675 @default.
- W3199040616 hasConcept C144133560 @default.
- W3199040616 hasConcept C162853370 @default.
- W3199040616 hasConcept C17744445 @default.
- W3199040616 hasConcept C199539241 @default.
- W3199040616 hasConcept C2780668109 @default.
- W3199040616 hasConcept C2992496598 @default.
- W3199040616 hasConcept C39549134 @default.
- W3199040616 hasConcept C518677369 @default.
- W3199040616 hasConcept C90508534 @default.
- W3199040616 hasConcept C94625758 @default.
- W3199040616 hasConceptScore W3199040616C101780184 @default.
- W3199040616 hasConceptScore W3199040616C112698675 @default.
- W3199040616 hasConceptScore W3199040616C144133560 @default.
- W3199040616 hasConceptScore W3199040616C162853370 @default.
- W3199040616 hasConceptScore W3199040616C17744445 @default.
- W3199040616 hasConceptScore W3199040616C199539241 @default.
- W3199040616 hasConceptScore W3199040616C2780668109 @default.
- W3199040616 hasConceptScore W3199040616C2992496598 @default.
- W3199040616 hasConceptScore W3199040616C39549134 @default.
- W3199040616 hasConceptScore W3199040616C518677369 @default.
- W3199040616 hasConceptScore W3199040616C90508534 @default.
- W3199040616 hasConceptScore W3199040616C94625758 @default.
- W3199040616 hasIssue "8" @default.
- W3199040616 hasLocation W31990406161 @default.
- W3199040616 hasOpenAccess W3199040616 @default.
- W3199040616 hasPrimaryLocation W31990406161 @default.
- W3199040616 hasRelatedWork W1535626735 @default.
- W3199040616 hasRelatedWork W2127737926 @default.
- W3199040616 hasRelatedWork W2514134521 @default.
- W3199040616 hasRelatedWork W2529781789 @default.
- W3199040616 hasRelatedWork W2748952813 @default.
- W3199040616 hasRelatedWork W3120900497 @default.
- W3199040616 hasRelatedWork W3137081742 @default.
- W3199040616 hasRelatedWork W4239449818 @default.
- W3199040616 hasRelatedWork W4284974918 @default.
- W3199040616 hasRelatedWork W5445250 @default.
- W3199040616 hasVolume "11" @default.
- W3199040616 isParatext "false" @default.
- W3199040616 isRetracted "false" @default.
- W3199040616 magId "3199040616" @default.
- W3199040616 workType "article" @default.