Matches in SemOpenAlex for { <https://semopenalex.org/work/W3199044265> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W3199044265 abstract "Tugas akhir ini menginformasikan strategi penanganan keluhan pelanggan klien dalam pemasaran digital dan biro iklan. Metode yang digunakan adalah metode kualitatif; data penelitian diperoleh dari studi lapangan dan studi literatur. Dalam studi lapangan, penulis melakukan observasi dengan melakukan program magang di agen pemasaran dan periklanan digital, Ideoworks.id. Program magang dilakukan dalam jangka waktu 3 bulan dan penulis mewawancarai beberapa staf tentang penanganan keluhan. Dalam studi literatur, penulis mengumpulkan data dengan membaca kitab suci, artikel, dan jurnal yang berkaitan dengan topik penelitian. Selain itu, penulis juga mengamati akun media sosial Bank Sinarmas dan Wowbid. Data yang diperoleh dikompilasi dalam hasil penelitian. Hasil penelitian disusun dan dianalisa untuk ditampilkan. Strategi penanganan keluhan meliputi: Klasifikasi, meningkatkan informasi tentang produk, membuat FAQ, membuat nama panggilan dan memberi tahu klien jika tindak kriminal dilaporkan. Strategi ini meminimalisir kesalahan dalam menangani keluhan bagi petugas media sosial sehingga klien dapat mencapai tujuan mereka yaitu mengembangkan bisnis di dunia digital.This final paper informs the strategy of handling clients' customer complaints in digital marketing and advertising agency. The method used is qualitative method; the research data were obtained from field study and literature study. In field study, the writer did observation while doing internship in the digital marketing and advertising agency, Ideoworks.id. The internship was done in 3 months and the writer interviewed several staff regarding handling complaints. In literature study, the writer collected data by reading holy book, articles, and journals related to the topic of the research. In addition, the writer also observed social media account of Bank Sinarmas and Wowbid. The data obtained were compiled in the result of study. The result of study were arranged and analyzed in this final paper. The strategies of handling complaints includes: classifying style and manner, creating nickname, creating FAQ, and informing clients if crime such as lost and found ATM card or fraud is reported. These strategies minimize error in handling complaints for social media officer so that client could reach their goals which is developing business in digital network." @default.
- W3199044265 created "2021-09-27" @default.
- W3199044265 creator A5041852015 @default.
- W3199044265 creator A5068499546 @default.
- W3199044265 date "2019-01-01" @default.
- W3199044265 modified "2023-09-28" @default.
- W3199044265 title "STRATEGIES USED BY IDEOWORKS.ID IN HANDLING CLIENTS' CUSTOMER COMPLAINTS THROUGH SOCIAL MEDIA FOCUSING ON INSTAGRAM" @default.
- W3199044265 hasPublicationYear "2019" @default.
- W3199044265 type Work @default.
- W3199044265 sameAs 3199044265 @default.
- W3199044265 citedByCount "0" @default.
- W3199044265 crossrefType "journal-article" @default.
- W3199044265 hasAuthorship W3199044265A5041852015 @default.
- W3199044265 hasAuthorship W3199044265A5068499546 @default.
- W3199044265 hasConcept C112698675 @default.
- W3199044265 hasConcept C142362112 @default.
- W3199044265 hasConcept C144024400 @default.
- W3199044265 hasConcept C144133560 @default.
- W3199044265 hasConcept C15708023 @default.
- W3199044265 hasConcept C178550888 @default.
- W3199044265 hasConcept C509550671 @default.
- W3199044265 hasConcept C540751848 @default.
- W3199044265 hasConcept C71924100 @default.
- W3199044265 hasConceptScore W3199044265C112698675 @default.
- W3199044265 hasConceptScore W3199044265C142362112 @default.
- W3199044265 hasConceptScore W3199044265C144024400 @default.
- W3199044265 hasConceptScore W3199044265C144133560 @default.
- W3199044265 hasConceptScore W3199044265C15708023 @default.
- W3199044265 hasConceptScore W3199044265C178550888 @default.
- W3199044265 hasConceptScore W3199044265C509550671 @default.
- W3199044265 hasConceptScore W3199044265C540751848 @default.
- W3199044265 hasConceptScore W3199044265C71924100 @default.
- W3199044265 hasLocation W31990442651 @default.
- W3199044265 hasOpenAccess W3199044265 @default.
- W3199044265 hasPrimaryLocation W31990442651 @default.
- W3199044265 hasRelatedWork W1514639675 @default.
- W3199044265 hasRelatedWork W3023128606 @default.
- W3199044265 hasRelatedWork W3100163120 @default.
- W3199044265 hasRelatedWork W3101786194 @default.
- W3199044265 hasRelatedWork W3130027089 @default.
- W3199044265 hasRelatedWork W3138940467 @default.
- W3199044265 hasRelatedWork W3154289210 @default.
- W3199044265 hasRelatedWork W3159308019 @default.
- W3199044265 hasRelatedWork W3201708902 @default.
- W3199044265 hasRelatedWork W3201817456 @default.
- W3199044265 hasRelatedWork W3201839806 @default.
- W3199044265 hasRelatedWork W3203556253 @default.
- W3199044265 hasRelatedWork W3203945939 @default.
- W3199044265 hasRelatedWork W3204036536 @default.
- W3199044265 hasRelatedWork W3206398741 @default.
- W3199044265 hasRelatedWork W3208395633 @default.
- W3199044265 hasRelatedWork W3203365708 @default.
- W3199044265 hasRelatedWork W3203379197 @default.
- W3199044265 hasRelatedWork W3204265685 @default.
- W3199044265 hasRelatedWork W3205856140 @default.
- W3199044265 isParatext "false" @default.
- W3199044265 isRetracted "false" @default.
- W3199044265 magId "3199044265" @default.
- W3199044265 workType "article" @default.