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- W3199300988 abstract "Direct to consumer advertising (DTCA) – advertising for prescription drugs – is only allowed in the United States (since 1997, when restrictions were loosened) and New Zealand. Drug companies pay for direct to consumer advertising (more than $4 billion in 2005 (Donohue 2007)) because they believe that it increases prescription rates. In a clever study published in the British Medical Journal in September (Law 2008) Michael Law and colleagues looked at the prescription rates of the drugs..." @default.
- W3199300988 created "2021-09-27" @default.
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- W3199300988 date "2008-12-05" @default.
- W3199300988 modified "2023-09-23" @default.
- W3199300988 title "Open access is not enough ??? the source is also important" @default.
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- W3199300988 doi "https://doi.org/10.53731/r294649-6f79289-8cw4d" @default.
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