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- W3199546156 abstract "Abstract This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers. After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers on cause-related marketing to build good corporate reputation." @default.
- W3199546156 created "2021-09-27" @default.
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- W3199546156 date "2021-06-01" @default.
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- W3199546156 title "The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation" @default.
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- W3199546156 doi "https://doi.org/10.1515/mosr-2021-0007" @default.
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