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- W3199759801 abstract "This thesis investigates the internet as a site of identity construction and poses the question Does the internet contribute to Ma??ori identity offline? at its core. Previous research in this area concentrated on Ma??ori language use online or was otherwise focused. A comprehensive exploration of Ma??ori cyberspace and its use is missing to this day. This thesis hence has two objectives; firstly to develop a broad but in-depth understanding of the Ma??ori webspace and secondly to investigate Ma??ori internet users' experiences. Engagement with theoretical and conceptual secondary literature provides the necessary background information to contextualize the empirical part of this thesis which consists of a mixed-methods approach: hyperlink network analysis, investigation of sample-sites regarding their content and language use, online questionnaires directed at Ma??ori website providers and semi-structured interviews with regular users of Ma??ori internet sites. The research concludes that the internet can indeed be considered a relevant site of identity negotiation and assertion of Ma??ori as an ethnic group. It was found that a wide range of content pertinent to Ma??oridom was made available, the Ma??ori language was utilized and the internet's structure was increasingly indigenized. However, on the level of the individual the internet's potential as a site of identity construction is more ambivalent and is strongly linked to each person's life circumstances. The research showed that while an increasing number of Ma??ori gain access to the internet, content concerned with Ma??ori cultural knowledge is limited in depth. Ma??ori with a strong identity and with ready access to knowledgeable individuals view face-to-face interaction as paramount when learning about Ma??oridom. Those with a strong identity as Ma??ori but who cannot easily approach knowledgeable people face-to-face due to their circumstances perceived access to information online to be paramount. Both groups then see the internet similarly unsuitable in furthering their Ma??ori identity but their reasons differ; the first because they value traditional practices and the latter because their level of knowledge exceeds the basic information available online. The internet, this research concludes, is hence most apt to function as a starting point for individuals discovering or asserting their identity as Ma??ori." @default.
- W3199759801 created "2021-09-27" @default.
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- W3199759801 date "2010-01-01" @default.
- W3199759801 modified "2023-09-27" @default.
- W3199759801 title "Exploring The Cyber-Rohe: M??ori Identity And The Internet" @default.
- W3199759801 hasPublicationYear "2010" @default.
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