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- W3200220630 abstract "The purpose of this project paper is to study the factors influencing purchase intention of Starbuck's Coffee among customer in Kota Kinabalu. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collection method and the simple random sampling is used to aid the research. 87 questionnaires will be distributed to the respondents and will be analyzed by using the SPSS software. The research is conducted at Starbuck's Coffee Warisan Square Kota Kinabalu." @default.
- W3200220630 created "2021-09-27" @default.
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- W3200220630 date "2014-12-01" @default.
- W3200220630 modified "2023-09-27" @default.
- W3200220630 title "Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari" @default.
- W3200220630 hasPublicationYear "2014" @default.
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