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- W3200270503 abstract "The purpose of the study was to illustrate the features and developing trends of Instagram targeted ads. The study included content analyses of ten brands' Instagram pages which were: Google, Disney, Coca-Cola, McDonald's, Louis Vuitton, BMW, Nike, H&M, L'Oreal Paris, and Ikea. And the content analyses were based on Lasswell's 5W Communication Model: Source, Message, Channel, Receiver, and Effect. Followers, posts, hashtags, and interactions with followers were accounted for during the research period. This research will help to explain the sharp rise in values for advertising on streaming platforms like Instagram, Facebook, and Twitter. By comparing Instagram ads and TV ads, the research will also open a door to the digitized and refined TV ads, which will probably serve to stop the current declining revenue of television advertising business.%%%%M.S., Television Management – Drexel University, 2016" @default.
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- W3200270503 date "2016-01-01" @default.
- W3200270503 modified "2023-09-28" @default.
- W3200270503 title "How Instagram Make Commercials More Targeted" @default.
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- W3200270503 hasPublicationYear "2016" @default.
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