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- W3200345937 abstract "The trend of online shopping has increased e-commerce growth significantly over the years. The shopping habits are shifted from traditional shopping to online shopping, especially in the COVID-19 pandemic era. Therefore, a company is should not only concern about the products and services promotion but also offer the positive and high value to customers by providing a well-designed website. It was found that a well-designed website could create a positive user experience for the customers. The purpose of this paper is to define the key success factors for a better user experience in e-commerce website. With the systematic literature review approach, 43 key factors were found from 27 works of literature that the companies should focus on building their website." @default.
- W3200345937 created "2021-09-27" @default.
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- W3200345937 date "2021-08-19" @default.
- W3200345937 modified "2023-09-23" @default.
- W3200345937 title "Key Success Factors for a Better User Experience in E-Commerce Website" @default.
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- W3200345937 doi "https://doi.org/10.1109/icimtech53080.2021.9535076" @default.
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