FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3201045370> ?p ?o ?g. }

• W3201045370 endingPage "8423" @default.
• W3201045370 startingPage "8411" @default.
• W3201045370 abstract "The processed food industry is an industry that considers consumer safety, particularly as it poses a high risk of widespread and serious harm to consumers. The external image is therefore important for system management and is a driving mechanism to achieve the goals. This research aims to 1) study the importance of factors affecting the external image development of Thailand's processed food industry, 2) study product value, customer knowledge, brand attributes and advertising that influence the external image of the processed food industry and 3) To develop the external image of Thailand's processed food industry, by quantitative research mainly answers research problems and attended by qualitative research to clarify the results. For the quantitative research part, the research sample consisted of 340 consumers. The sample size was determined based on the criterion of 20 times the 17 observed variables. They were selected via stratified sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model. As for the qualitative research component, in-depth interviews were conducted with 15 key informants consist of executives or representatives from public and private sectors. Data were analyzed with content analysis. The findings showed that:               1) brand attributes, customer knowledge, advertising and external image of the processed food industry were the most important at the highest level while product value was at the high level, 2) key factors influencing the external image of the processed food industry sorted, including product value, brand attributes, customer knowledge and advertising and  3) External image of Thailand's processed food industry Entrepreneurs develop through the P-C-B-A process by providing realistic information, communicating through various channels to reach target audiences and developing them to meet food industry safety standards. To contribute to the reliability and accepted by consumers. The findings of the research will benefit to Ministry of Industry, entrepreneurs can effectively formulate policies to develop the external image of the processed food industry." @default.
• W3201045370 created "2021-09-27" @default.
• W3201045370 creator A5033366790 @default.
• W3201045370 creator A5038400054 @default.
• W3201045370 creator A5089492077 @default.
• W3201045370 date "2021-09-17" @default.
• W3201045370 modified "2023-09-24" @default.
• W3201045370 title "THE DEVELOPMENT OF EXTERNAL IMAGE OF THE THAI PROCESSED FOOD INDUSTRY" @default.
• W3201045370 hasPublicationYear "2021" @default.
• W3201045370 type Work @default.
• W3201045370 sameAs 3201045370 @default.
• W3201045370 citedByCount "0" @default.
• W3201045370 crossrefType "journal-article" @default.
• W3201045370 hasAuthorship W3201045370A5033366790 @default.
• W3201045370 hasAuthorship W3201045370A5038400054 @default.
• W3201045370 hasAuthorship W3201045370A5089492077 @default.
• W3201045370 hasConcept C112698675 @default.
• W3201045370 hasConcept C144133560 @default.
• W3201045370 hasConcept C15744967 @default.
• W3201045370 hasConcept C162853370 @default.
• W3201045370 hasConcept C185592680 @default.
• W3201045370 hasConcept C19351080 @default.
• W3201045370 hasConcept C198531522 @default.
• W3201045370 hasConcept C2524010 @default.
• W3201045370 hasConcept C2777363581 @default.
• W3201045370 hasConcept C2984367651 @default.
• W3201045370 hasConcept C31903555 @default.
• W3201045370 hasConcept C33923547 @default.
• W3201045370 hasConcept C43617362 @default.
• W3201045370 hasConcept C513059894 @default.
• W3201045370 hasConcept C77805123 @default.
• W3201045370 hasConcept C90673727 @default.
• W3201045370 hasConceptScore W3201045370C112698675 @default.
• W3201045370 hasConceptScore W3201045370C144133560 @default.
• W3201045370 hasConceptScore W3201045370C15744967 @default.
• W3201045370 hasConceptScore W3201045370C162853370 @default.
• W3201045370 hasConceptScore W3201045370C185592680 @default.
• W3201045370 hasConceptScore W3201045370C19351080 @default.
• W3201045370 hasConceptScore W3201045370C198531522 @default.
• W3201045370 hasConceptScore W3201045370C2524010 @default.
• W3201045370 hasConceptScore W3201045370C2777363581 @default.
• W3201045370 hasConceptScore W3201045370C2984367651 @default.
• W3201045370 hasConceptScore W3201045370C31903555 @default.
• W3201045370 hasConceptScore W3201045370C33923547 @default.
• W3201045370 hasConceptScore W3201045370C43617362 @default.
• W3201045370 hasConceptScore W3201045370C513059894 @default.
• W3201045370 hasConceptScore W3201045370C77805123 @default.
• W3201045370 hasConceptScore W3201045370C90673727 @default.
• W3201045370 hasLocation W32010453701 @default.
• W3201045370 hasOpenAccess W3201045370 @default.
• W3201045370 hasPrimaryLocation W32010453701 @default.
• W3201045370 hasRelatedWork W1489119661 @default.
• W3201045370 hasRelatedWork W2020212902 @default.
• W3201045370 hasRelatedWork W2044219514 @default.
• W3201045370 hasRelatedWork W2051625371 @default.
• W3201045370 hasRelatedWork W2112529428 @default.
• W3201045370 hasRelatedWork W2261752818 @default.
• W3201045370 hasRelatedWork W2265442472 @default.
• W3201045370 hasRelatedWork W2338630485 @default.
• W3201045370 hasRelatedWork W2511347944 @default.
• W3201045370 hasRelatedWork W2740640922 @default.
• W3201045370 hasRelatedWork W2973905497 @default.
• W3201045370 hasRelatedWork W3038760340 @default.
• W3201045370 hasRelatedWork W3088488424 @default.
• W3201045370 hasRelatedWork W3141259527 @default.
• W3201045370 hasRelatedWork W3178741079 @default.
• W3201045370 hasRelatedWork W56041052 @default.
• W3201045370 hasRelatedWork W2183068461 @default.
• W3201045370 hasRelatedWork W2620762826 @default.
• W3201045370 hasRelatedWork W2944350514 @default.
• W3201045370 hasRelatedWork W3102236141 @default.
• W3201045370 isParatext "false" @default.
• W3201045370 isRetracted "false" @default.
• W3201045370 magId "3201045370" @default.
• W3201045370 workType "article" @default.