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- W3201106908 abstract "In this paper effort has been done to do research on the buying behavior of the shoppers in online shopping. This research paper has thrown the light on the financial risk associated in online shopping and its multifaceted impact on customers buying behavior. The present study has shown as notable/important impact of financial risk on the online shopping behavior of the customers and it also considers how negatively it affects shoppers buying intentions. The present study covers shoppers which were chosen on the basis of random sampling method from five major cities of UP state. This study includes the total sample size of 500, approximately 100 respondents from each selected cities of UP state. Chi-square test has been used for data analysis purpose." @default.
- W3201106908 created "2021-09-27" @default.
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- W3201106908 date "2021-09-15" @default.
- W3201106908 modified "2023-09-25" @default.
- W3201106908 title "Mr Rohit Kumar Vishwakarma" @default.
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