Matches in SemOpenAlex for { <https://semopenalex.org/work/W3201326412> ?p ?o ?g. }
- W3201326412 abstract "The increasing individualization of customers' requirements and behaviors leads to an increasing diversity of customers' economical potentials. From the supplier's point of view, the necessity increases to calculate individual customer values. The Customer Value reflects the economical overall worth of customers by acquiring all direct and indirect contributions of the customer that allow an offering company to reach its targets. The Reference Value (,,RV) is considered to be one of these indirect contributions. It can be directly attributed to the oral recommendation behavior of actual customers. Corresponding to our RV-model, the reference value is determined especially by number, intensity and tonality of the references. Within the frame of an empirical study we could ascertain that the reference value of car owners - related to one average purchase cycle - lay between -3.320,- US$ and +11.150,- US$." @default.
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- W3201326412 date "1998-01-01" @default.
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- W3201326412 title "References Within The Context Of Customer Valuation" @default.
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