FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3201387166> ?p ?o ?g. }

• W3201387166 endingPage "157" @default.
• W3201387166 startingPage "153" @default.
• W3201387166 abstract "The modern marketing concept uses all the existing and finds new potentials in order for companies to communicate as successfully as possible and respond to market demands. At the end of the 20th century, humanity's concern for the preservation of the environment influenced the growing demand for environmentally friendly products and services. With the emergence of a new market segment, environmentally conscious consumers, there was a need to develop ecological marketing.&#x0D; The commitment of a company for ecological business involves the adoption of a new concept of ecological development of effective and efficient marketing mix in order to address local, regional and global environmental issues. Therefore, ecological marketing must incorporate environmental care into its study in a standard marketing mix of variable sizes. Through classical instruments of marketing mix i.e., product, price, distribution and promotion of ecological marketing aims to identify, anticipate, meet the needs of consumers and society in a profitable and sustainable manner.&#x0D; Sustainable development is a process allowing development to take place without degrading or depleting the resources on which it is based. This is, in general, possible either by managing resources in such a way that they can self-renew to the extent that they are used, or by greater representation and use of resources where the regeneration period is short. With such an approach, resources can serve future, to the same extent, as present generations.&#x0D; The demand for organic products has influenced the development of organic production, because in addition to the economic and ethical dimension, it also contains an ecological dimension. Marketing of organic products means placing on the market of certified organic food products, in order to meet the needs of consumers, make a profit and preserve the environment. The model of marketing organic products has theoretical and practical significance from the aspect of strict control and certification from production and procurement of inputs, organic production, purchase and sale, processing, commercialization of products and distribution channels to consumers or customers.&#x0D; The paper starts with the assumption that the ecological marketing is in the function of sustainable development. Each ecological product occupies a special position, i.e., a place in the minds of consumers in relation to competitors, which is the result of their ranking based on attributes or dimensions important to consumers. The methods used in this paper are based on secondary or existing sources of information (books, monographs, research projects and studies, articles, papers, web information and other available bibliographic sources). The aim of the research is to see what ecological marketing is, and then what combination of marketing instruments is necessary in the function of sustainable development. The subject of research is ecological marketing in the function of sustainable development." @default.
• W3201387166 created "2021-09-27" @default.
• W3201387166 creator A5091344069 @default.
• W3201387166 date "2021-08-16" @default.
• W3201387166 modified "2023-10-15" @default.
• W3201387166 title "ECOLOGICAL MARKETING IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT" @default.
• W3201387166 cites W1697726249 @default.
• W3201387166 cites W1974605505 @default.
• W3201387166 cites W2157248257 @default.
• W3201387166 cites W2300991955 @default.
• W3201387166 cites W2960957830 @default.
• W3201387166 doi "https://doi.org/10.35120/kij4701153l" @default.
• W3201387166 hasPublicationYear "2021" @default.
• W3201387166 type Work @default.
• W3201387166 sameAs 3201387166 @default.
• W3201387166 citedByCount "0" @default.
• W3201387166 crossrefType "journal-article" @default.
• W3201387166 hasAuthorship W3201387166A5091344069 @default.
• W3201387166 hasBestOaLocation W32013871661 @default.
• W3201387166 hasConcept C10138342 @default.
• W3201387166 hasConcept C111919701 @default.
• W3201387166 hasConcept C144133560 @default.
• W3201387166 hasConcept C162853370 @default.
• W3201387166 hasConcept C17744445 @default.
• W3201387166 hasConcept C182306322 @default.
• W3201387166 hasConcept C18903297 @default.
• W3201387166 hasConcept C192975520 @default.
• W3201387166 hasConcept C199539241 @default.
• W3201387166 hasConcept C202444582 @default.
• W3201387166 hasConcept C2524010 @default.
• W3201387166 hasConcept C33676613 @default.
• W3201387166 hasConcept C33923547 @default.
• W3201387166 hasConcept C41008148 @default.
• W3201387166 hasConcept C552854447 @default.
• W3201387166 hasConcept C59345209 @default.
• W3201387166 hasConcept C86803240 @default.
• W3201387166 hasConcept C90673727 @default.
• W3201387166 hasConcept C93032411 @default.
• W3201387166 hasConcept C94625758 @default.
• W3201387166 hasConcept C98045186 @default.
• W3201387166 hasConcept C98147612 @default.
• W3201387166 hasConcept C98716237 @default.
• W3201387166 hasConceptScore W3201387166C10138342 @default.
• W3201387166 hasConceptScore W3201387166C111919701 @default.
• W3201387166 hasConceptScore W3201387166C144133560 @default.
• W3201387166 hasConceptScore W3201387166C162853370 @default.
• W3201387166 hasConceptScore W3201387166C17744445 @default.
• W3201387166 hasConceptScore W3201387166C182306322 @default.
• W3201387166 hasConceptScore W3201387166C18903297 @default.
• W3201387166 hasConceptScore W3201387166C192975520 @default.
• W3201387166 hasConceptScore W3201387166C199539241 @default.
• W3201387166 hasConceptScore W3201387166C202444582 @default.
• W3201387166 hasConceptScore W3201387166C2524010 @default.
• W3201387166 hasConceptScore W3201387166C33676613 @default.
• W3201387166 hasConceptScore W3201387166C33923547 @default.
• W3201387166 hasConceptScore W3201387166C41008148 @default.
• W3201387166 hasConceptScore W3201387166C552854447 @default.
• W3201387166 hasConceptScore W3201387166C59345209 @default.
• W3201387166 hasConceptScore W3201387166C86803240 @default.
• W3201387166 hasConceptScore W3201387166C90673727 @default.
• W3201387166 hasConceptScore W3201387166C93032411 @default.
• W3201387166 hasConceptScore W3201387166C94625758 @default.
• W3201387166 hasConceptScore W3201387166C98045186 @default.
• W3201387166 hasConceptScore W3201387166C98147612 @default.
• W3201387166 hasConceptScore W3201387166C98716237 @default.
• W3201387166 hasIssue "1" @default.
• W3201387166 hasLocation W32013871661 @default.
• W3201387166 hasOpenAccess W3201387166 @default.
• W3201387166 hasPrimaryLocation W32013871661 @default.
• W3201387166 hasRelatedWork W2037422868 @default.
• W3201387166 hasRelatedWork W2181508797 @default.
• W3201387166 hasRelatedWork W2248784033 @default.
• W3201387166 hasRelatedWork W2336198615 @default.
• W3201387166 hasRelatedWork W3158844086 @default.
• W3201387166 hasRelatedWork W3203413389 @default.
• W3201387166 hasRelatedWork W4225565574 @default.
• W3201387166 hasRelatedWork W4306757163 @default.
• W3201387166 hasRelatedWork W2239515505 @default.
• W3201387166 hasRelatedWork W3014564076 @default.
• W3201387166 hasVolume "47" @default.
• W3201387166 isParatext "false" @default.
• W3201387166 isRetracted "false" @default.
• W3201387166 magId "3201387166" @default.
• W3201387166 workType "article" @default.