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- W3201432846 abstract "This article aims to present loyalty programs and emerging trends. As it is a highly profitable market, with expiring points and an increasing number of participants, understanding the behavior of tourists in the decision-making process when redeeming or selling their points is a relevant topic for research on consumer behavior in tourism, since most part of the redemption of points remains for airline tickets. Thus, a bibliographic review was made in order to investigate the current status of the researches that study loyalty programs from the perspective of consumer behavior in tourism, both in Brazil and abroad. With the results obtained, the main study topics for future research are discussed, such as the impact of the emergence of new intermediaries and new technologies in the decision to sell / redeem points and how the consumer perceives this movement when making his decisions." @default.
- W3201432846 created "2021-09-27" @default.
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- W3201432846 date "2021-09-13" @default.
- W3201432846 modified "2023-09-23" @default.
- W3201432846 title "Programas de fidelidade no mercado de passagens aéreas : desenvolvimento e oportunidades para pesquisas futuras" @default.
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- W3201432846 doi "https://doi.org/10.26512/revistacenario.v9i3.35097" @default.
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