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- W3201620267 abstract "Customers are an integral part of any business; therefore, organizationshave to build their customer loyalty in order to achieve long-termprofitability. Supermarkets, in their efforts to achieve customer satisfaction,try to be more creative and engaged with their customers in order to get theirloyalty. This study aims to explore the relationship between customer satisfactionand customer loyalty in supermarket retailers in Jeddah city, Saudi Arabia. Inaddition, factors affecting customer loyalty and customer loyalty programs areanalyzed by conducting an empirical study. The results show the factors thatencourage customer loyalty to a specific supermarket are the location of thesupermarket, price, variety of products, promotion activities and membership,respectively." @default.
- W3201620267 created "2021-09-27" @default.
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- W3201620267 date "2021-01-01" @default.
- W3201620267 modified "2023-10-01" @default.
- W3201620267 title "A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study" @default.
- W3201620267 doi "https://doi.org/10.4236/ajibm.2021.119059" @default.
- W3201620267 hasPublicationYear "2021" @default.
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