Matches in SemOpenAlex for { <https://semopenalex.org/work/W3201811318> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W3201811318 abstract "The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among Malaysian undergraduates as they constitute a large percentage of fast-food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast-food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant." @default.
- W3201811318 created "2021-10-11" @default.
- W3201811318 creator A5037501968 @default.
- W3201811318 creator A5049617496 @default.
- W3201811318 creator A5051517392 @default.
- W3201811318 date "2020-01-01" @default.
- W3201811318 modified "2023-09-23" @default.
- W3201811318 title "The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad" @default.
- W3201811318 hasPublicationYear "2020" @default.
- W3201811318 type Work @default.
- W3201811318 sameAs 3201811318 @default.
- W3201811318 citedByCount "0" @default.
- W3201811318 crossrefType "journal-article" @default.
- W3201811318 hasAuthorship W3201811318A5037501968 @default.
- W3201811318 hasAuthorship W3201811318A5049617496 @default.
- W3201811318 hasAuthorship W3201811318A5051517392 @default.
- W3201811318 hasConcept C105795698 @default.
- W3201811318 hasConcept C144024400 @default.
- W3201811318 hasConcept C144133560 @default.
- W3201811318 hasConcept C152877465 @default.
- W3201811318 hasConcept C15744967 @default.
- W3201811318 hasConcept C162324750 @default.
- W3201811318 hasConcept C162853370 @default.
- W3201811318 hasConcept C185592680 @default.
- W3201811318 hasConcept C2524010 @default.
- W3201811318 hasConcept C2987526018 @default.
- W3201811318 hasConcept C2987718291 @default.
- W3201811318 hasConcept C30772137 @default.
- W3201811318 hasConcept C31903555 @default.
- W3201811318 hasConcept C33923547 @default.
- W3201811318 hasConcept C36289849 @default.
- W3201811318 hasConcept C39896193 @default.
- W3201811318 hasConcept C48824518 @default.
- W3201811318 hasConcept C90673727 @default.
- W3201811318 hasConceptScore W3201811318C105795698 @default.
- W3201811318 hasConceptScore W3201811318C144024400 @default.
- W3201811318 hasConceptScore W3201811318C144133560 @default.
- W3201811318 hasConceptScore W3201811318C152877465 @default.
- W3201811318 hasConceptScore W3201811318C15744967 @default.
- W3201811318 hasConceptScore W3201811318C162324750 @default.
- W3201811318 hasConceptScore W3201811318C162853370 @default.
- W3201811318 hasConceptScore W3201811318C185592680 @default.
- W3201811318 hasConceptScore W3201811318C2524010 @default.
- W3201811318 hasConceptScore W3201811318C2987526018 @default.
- W3201811318 hasConceptScore W3201811318C2987718291 @default.
- W3201811318 hasConceptScore W3201811318C30772137 @default.
- W3201811318 hasConceptScore W3201811318C31903555 @default.
- W3201811318 hasConceptScore W3201811318C33923547 @default.
- W3201811318 hasConceptScore W3201811318C36289849 @default.
- W3201811318 hasConceptScore W3201811318C39896193 @default.
- W3201811318 hasConceptScore W3201811318C48824518 @default.
- W3201811318 hasConceptScore W3201811318C90673727 @default.
- W3201811318 hasLocation W32018113181 @default.
- W3201811318 hasOpenAccess W3201811318 @default.
- W3201811318 hasPrimaryLocation W32018113181 @default.
- W3201811318 hasRelatedWork W1003068781 @default.
- W3201811318 hasRelatedWork W1941448459 @default.
- W3201811318 hasRelatedWork W2187014737 @default.
- W3201811318 hasRelatedWork W2469185680 @default.
- W3201811318 hasRelatedWork W2740756932 @default.
- W3201811318 hasRelatedWork W2896248222 @default.
- W3201811318 hasRelatedWork W2901888200 @default.
- W3201811318 hasRelatedWork W3027436534 @default.
- W3201811318 hasRelatedWork W3031615157 @default.
- W3201811318 hasRelatedWork W3122666974 @default.
- W3201811318 hasRelatedWork W3173300529 @default.
- W3201811318 hasRelatedWork W3176646509 @default.
- W3201811318 hasRelatedWork W3178923432 @default.
- W3201811318 hasRelatedWork W3179327663 @default.
- W3201811318 hasRelatedWork W3181382225 @default.
- W3201811318 hasRelatedWork W3181481380 @default.
- W3201811318 hasRelatedWork W3184943398 @default.
- W3201811318 hasRelatedWork W3191662346 @default.
- W3201811318 hasRelatedWork W3197338308 @default.
- W3201811318 hasRelatedWork W2983692072 @default.
- W3201811318 isParatext "false" @default.
- W3201811318 isRetracted "false" @default.
- W3201811318 magId "3201811318" @default.
- W3201811318 workType "article" @default.