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- W3201999312 abstract "The current place marketing and branding debate is burdened by some serious problems. First, practitioners, especially, are too often still working with poor definitions and concepts. Second, the academic field is also in many cases relying on some questionable propositions that may limiting our thinking. Finally, we both, academics and practitioners, are not keeping pace with academic standards in terms of theoretical and empirical rigor, and are not necessarily held accountable for our failings. Therefore, the aim of this chapter is to set some boundaries regarding the definition of place marketing and branding, to question some common beliefs, and to call for a more constructive and active debate. To this end, the chapter is presented as an opinion piece - driven primarily by my personal observations and supplemented by major research findings. Thus, I invite all readers to challenge and discuss the ideas and statements presented herein." @default.
- W3201999312 created "2021-10-11" @default.
- W3201999312 creator A5049524831 @default.
- W3201999312 date "2021-09-17" @default.
- W3201999312 modified "2023-09-27" @default.
- W3201999312 title "Six propositions for place marketing: a critical discussion of the current state of our field" @default.
- W3201999312 doi "https://doi.org/10.4337/9781839107375.00013" @default.
- W3201999312 hasPublicationYear "2021" @default.
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