Matches in SemOpenAlex for { <https://semopenalex.org/work/W3202473024> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W3202473024 endingPage "177" @default.
- W3202473024 startingPage "163" @default.
- W3202473024 abstract "Purpose: This research aimed to test the influential factors that lead to the popularity of sportswear brands like Adidas AG in consumers from the perspective of physical education students.Methodology: The methodology utilized in this research was descriptive and based on a survey. The data collection tools used for brand popularity took from Carroll and Ahuvia (2006) questionnaires. The statistical population of the study included 457 students of physical education at the Ferdowsi University of Mashhad. According to the Cochran formula, 210 samples were chosen by a simple random sampling method. The K-S test, T-test, and SEM were used for the confirmatory factor of data analysis.Findings: The results revealed a significant positive correlation of factors affecting brand popularity. The affection to a brand had a significant impact, while the attitude strength component had the most negligible influential effect on the popularity of a brand. Thus, sportswear apparel manufacturers may plan and apply these components to increase the popularity of their brand. The sportswear industry could improve along with brands increasing their market share in competitive markets through the affection of consumers and implementing other components of brand popularity.Originality: For the first time, the popularity of a reputable sports brand in the world has been investigated in Iran." @default.
- W3202473024 created "2021-10-11" @default.
- W3202473024 creator A5041868840 @default.
- W3202473024 creator A5042811853 @default.
- W3202473024 creator A5062738350 @default.
- W3202473024 date "2021-04-01" @default.
- W3202473024 modified "2023-09-23" @default.
- W3202473024 title "ADIDAS Sportswear Brand Popularity Model in Iranian Consumers" @default.
- W3202473024 doi "https://doi.org/10.22051/sbj.2021.36650.1004" @default.
- W3202473024 hasPublicationYear "2021" @default.
- W3202473024 type Work @default.
- W3202473024 sameAs 3202473024 @default.
- W3202473024 citedByCount "0" @default.
- W3202473024 crossrefType "journal-article" @default.
- W3202473024 hasAuthorship W3202473024A5041868840 @default.
- W3202473024 hasAuthorship W3202473024A5042811853 @default.
- W3202473024 hasAuthorship W3202473024A5062738350 @default.
- W3202473024 hasConcept C105795698 @default.
- W3202473024 hasConcept C11012388 @default.
- W3202473024 hasConcept C112698675 @default.
- W3202473024 hasConcept C144024400 @default.
- W3202473024 hasConcept C144133560 @default.
- W3202473024 hasConcept C149923435 @default.
- W3202473024 hasConcept C151730666 @default.
- W3202473024 hasConcept C15744967 @default.
- W3202473024 hasConcept C162853370 @default.
- W3202473024 hasConcept C166957645 @default.
- W3202473024 hasConcept C205649164 @default.
- W3202473024 hasConcept C2776950860 @default.
- W3202473024 hasConcept C2777267654 @default.
- W3202473024 hasConcept C2780586970 @default.
- W3202473024 hasConcept C2780595226 @default.
- W3202473024 hasConcept C2908647359 @default.
- W3202473024 hasConcept C33923547 @default.
- W3202473024 hasConcept C39896193 @default.
- W3202473024 hasConcept C530175646 @default.
- W3202473024 hasConcept C77805123 @default.
- W3202473024 hasConcept C86803240 @default.
- W3202473024 hasConceptScore W3202473024C105795698 @default.
- W3202473024 hasConceptScore W3202473024C11012388 @default.
- W3202473024 hasConceptScore W3202473024C112698675 @default.
- W3202473024 hasConceptScore W3202473024C144024400 @default.
- W3202473024 hasConceptScore W3202473024C144133560 @default.
- W3202473024 hasConceptScore W3202473024C149923435 @default.
- W3202473024 hasConceptScore W3202473024C151730666 @default.
- W3202473024 hasConceptScore W3202473024C15744967 @default.
- W3202473024 hasConceptScore W3202473024C162853370 @default.
- W3202473024 hasConceptScore W3202473024C166957645 @default.
- W3202473024 hasConceptScore W3202473024C205649164 @default.
- W3202473024 hasConceptScore W3202473024C2776950860 @default.
- W3202473024 hasConceptScore W3202473024C2777267654 @default.
- W3202473024 hasConceptScore W3202473024C2780586970 @default.
- W3202473024 hasConceptScore W3202473024C2780595226 @default.
- W3202473024 hasConceptScore W3202473024C2908647359 @default.
- W3202473024 hasConceptScore W3202473024C33923547 @default.
- W3202473024 hasConceptScore W3202473024C39896193 @default.
- W3202473024 hasConceptScore W3202473024C530175646 @default.
- W3202473024 hasConceptScore W3202473024C77805123 @default.
- W3202473024 hasConceptScore W3202473024C86803240 @default.
- W3202473024 hasIssue "1" @default.
- W3202473024 hasLocation W32024730241 @default.
- W3202473024 hasOpenAccess W3202473024 @default.
- W3202473024 hasPrimaryLocation W32024730241 @default.
- W3202473024 hasRelatedWork W1695209157 @default.
- W3202473024 hasRelatedWork W2083863434 @default.
- W3202473024 hasRelatedWork W2226111790 @default.
- W3202473024 hasRelatedWork W2357718419 @default.
- W3202473024 hasRelatedWork W2397636093 @default.
- W3202473024 hasRelatedWork W2793407925 @default.
- W3202473024 hasRelatedWork W2997846568 @default.
- W3202473024 hasRelatedWork W3048919936 @default.
- W3202473024 hasRelatedWork W3087563913 @default.
- W3202473024 hasRelatedWork W3122090126 @default.
- W3202473024 hasRelatedWork W3143425826 @default.
- W3202473024 hasRelatedWork W3170048605 @default.
- W3202473024 hasRelatedWork W3173122029 @default.
- W3202473024 hasRelatedWork W3174365817 @default.
- W3202473024 hasRelatedWork W3182334965 @default.
- W3202473024 hasRelatedWork W3184631459 @default.
- W3202473024 hasRelatedWork W3211926138 @default.
- W3202473024 hasRelatedWork W827057530 @default.
- W3202473024 hasRelatedWork W2091159901 @default.
- W3202473024 hasRelatedWork W2149668227 @default.
- W3202473024 hasVolume "1" @default.
- W3202473024 isParatext "false" @default.
- W3202473024 isRetracted "false" @default.
- W3202473024 magId "3202473024" @default.
- W3202473024 workType "article" @default.