Matches in SemOpenAlex for { <https://semopenalex.org/work/W3202474858> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W3202474858 endingPage "261" @default.
- W3202474858 startingPage "255" @default.
- W3202474858 abstract "The development of online commerce, popularly known as online stores, has rapidly changed people's lifestyles. Lately, online shopping trends do not mean that offline stores are no longer prioritized, especially in beauty clinics that sell their services and products. ZAP Clinic Indonesia is a beauty clinic focusing on offline and online sales to increase the company's brand equity. The research aimed to determine and analyze the effect of omnichannel and experiential marketing on brand association using the Customer-based Brand Equity (CBBE) method. The research applied a quantitative approach with a sample size of 101 respondents. The respondents were the consumers who had visited and tried the services and products of ZAP Clinic in Surabaya. The sampling technique was accidental sampling with a questionnaire as the instrument. Then, data were analyzed using the multiple regression analysis method to determine whether omnichannel and experiential marketing affected the brand association at ZAP Clinic. The results show that omnichannel and experiential marketing have a positive effect on brand association. Experiential marketing has a dominant value to create a stronger positive association. Moreover, omnichannel will boost the creation of brand association about ZAP Clinic through the marketing campaigns and delivering new experiences related to technology usage in skincare treatment." @default.
- W3202474858 created "2021-10-11" @default.
- W3202474858 creator A5010132953 @default.
- W3202474858 creator A5078714340 @default.
- W3202474858 creator A5083491859 @default.
- W3202474858 date "2021-10-06" @default.
- W3202474858 modified "2023-09-24" @default.
- W3202474858 title "The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic" @default.
- W3202474858 cites W1904132334 @default.
- W3202474858 cites W2003212676 @default.
- W3202474858 cites W2006825508 @default.
- W3202474858 cites W2187380674 @default.
- W3202474858 cites W2744737563 @default.
- W3202474858 cites W2769746286 @default.
- W3202474858 cites W2779829103 @default.
- W3202474858 cites W2808558772 @default.
- W3202474858 cites W2885821544 @default.
- W3202474858 cites W2899310580 @default.
- W3202474858 cites W2912821045 @default.
- W3202474858 cites W2916973155 @default.
- W3202474858 cites W2939098130 @default.
- W3202474858 cites W2940239237 @default.
- W3202474858 cites W2941535465 @default.
- W3202474858 cites W2981618218 @default.
- W3202474858 cites W2996220625 @default.
- W3202474858 cites W2997875840 @default.
- W3202474858 cites W2999730351 @default.
- W3202474858 cites W3088549864 @default.
- W3202474858 cites W3113068953 @default.
- W3202474858 cites W3123826045 @default.
- W3202474858 cites W2415405085 @default.
- W3202474858 cites W2797125200 @default.
- W3202474858 cites W2993302574 @default.
- W3202474858 doi "https://doi.org/10.21512/bbr.v12i3.6991" @default.
- W3202474858 hasPublicationYear "2021" @default.
- W3202474858 type Work @default.
- W3202474858 sameAs 3202474858 @default.
- W3202474858 citedByCount "0" @default.
- W3202474858 crossrefType "journal-article" @default.
- W3202474858 hasAuthorship W3202474858A5010132953 @default.
- W3202474858 hasAuthorship W3202474858A5078714340 @default.
- W3202474858 hasAuthorship W3202474858A5083491859 @default.
- W3202474858 hasBestOaLocation W32024748581 @default.
- W3202474858 hasConcept C112698675 @default.
- W3202474858 hasConcept C142853389 @default.
- W3202474858 hasConcept C144133560 @default.
- W3202474858 hasConcept C145420912 @default.
- W3202474858 hasConcept C15744967 @default.
- W3202474858 hasConcept C162853370 @default.
- W3202474858 hasConcept C19351080 @default.
- W3202474858 hasConcept C205971072 @default.
- W3202474858 hasConcept C2780928776 @default.
- W3202474858 hasConcept C2992420184 @default.
- W3202474858 hasConcept C37228920 @default.
- W3202474858 hasConcept C542102704 @default.
- W3202474858 hasConcept C545102676 @default.
- W3202474858 hasConceptScore W3202474858C112698675 @default.
- W3202474858 hasConceptScore W3202474858C142853389 @default.
- W3202474858 hasConceptScore W3202474858C144133560 @default.
- W3202474858 hasConceptScore W3202474858C145420912 @default.
- W3202474858 hasConceptScore W3202474858C15744967 @default.
- W3202474858 hasConceptScore W3202474858C162853370 @default.
- W3202474858 hasConceptScore W3202474858C19351080 @default.
- W3202474858 hasConceptScore W3202474858C205971072 @default.
- W3202474858 hasConceptScore W3202474858C2780928776 @default.
- W3202474858 hasConceptScore W3202474858C2992420184 @default.
- W3202474858 hasConceptScore W3202474858C37228920 @default.
- W3202474858 hasConceptScore W3202474858C542102704 @default.
- W3202474858 hasConceptScore W3202474858C545102676 @default.
- W3202474858 hasIssue "3" @default.
- W3202474858 hasLocation W32024748581 @default.
- W3202474858 hasLocation W32024748582 @default.
- W3202474858 hasOpenAccess W3202474858 @default.
- W3202474858 hasPrimaryLocation W32024748581 @default.
- W3202474858 hasRelatedWork W115191 @default.
- W3202474858 hasRelatedWork W1426702 @default.
- W3202474858 hasRelatedWork W21317481 @default.
- W3202474858 hasRelatedWork W37035072 @default.
- W3202474858 hasRelatedWork W47215971 @default.
- W3202474858 hasRelatedWork W48407436 @default.
- W3202474858 hasRelatedWork W7816154 @default.
- W3202474858 hasRelatedWork W8181584 @default.
- W3202474858 hasRelatedWork W9041624 @default.
- W3202474858 hasRelatedWork W9168659 @default.
- W3202474858 hasVolume "12" @default.
- W3202474858 isParatext "false" @default.
- W3202474858 isRetracted "false" @default.
- W3202474858 magId "3202474858" @default.
- W3202474858 workType "article" @default.