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- W3202534429 endingPage "279" @default.
- W3202534429 startingPage "267" @default.
- W3202534429 abstract "This study develops a new perspective on the franchisor’s choice of international governance modes as a value creation and value appropriation mechanism. Value creation refers to knowledge creation from the joint use of the franchisor’s intangible system-specific knowhow and foreign partners’ intangible local market knowhow; value appropriation refers to efficient knowledge exploitation based on transaction cost savings under conditions of uncertainty and transaction-specific investments. Based on primary data from 162 international franchise systems headquartered in eight countries, the results highlight the importance of intangible knowledge-based resources (franchisor’s system-specific knowhow and franchise partners’ local market knowhow) and transaction cost factors (transaction-specific investments, environmental uncertainty, and cultural uncertainty) for the franchisor’s choice between equity modes, such as wholly-owned subsidiaries, and joint venture franchising, and non-equity modes, such as single-unit franchising, area development franchising, and master franchising." @default.
- W3202534429 created "2021-10-11" @default.
- W3202534429 creator A5008189857 @default.
- W3202534429 creator A5031425178 @default.
- W3202534429 creator A5081053606 @default.
- W3202534429 date "2022-02-01" @default.
- W3202534429 modified "2023-10-03" @default.
- W3202534429 title "Governance of international franchise networks: Combining value creation and value appropriation perspectives" @default.
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