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- W3202738629 abstract "With the development of the Internet, the function of mobile e-commerce webcast on e-commerce platforms has begun to develop. At the beginning of this year, because of COVID-19, people were more shopping at home by watching webcast, which promoted the further development of mobile e-commerce webcast. Mobile e-commerce webcast refers to the display of abundant products on mobile e-commerce platform merchants through live streaming media. In this paper, combined with the environmental characteristics of mobile e-commerce webcast, based on the Stimulus-Organism-Response (S-O-R) theoretical model, a model of the influencing factors of users’ online shopping behavior intentions is constructed. Taking users of China's major mobile e-commerce webcast platforms as the research object, through structural equation model analysis, the factors affecting users' willingness to use online shopping under mobile e-commerce webcast are explored." @default.
- W3202738629 created "2021-10-11" @default.
- W3202738629 creator A5089724212 @default.
- W3202738629 date "2021-05-27" @default.
- W3202738629 modified "2023-09-27" @default.
- W3202738629 title "Research on the Influence of Mobile E-commerce Webcast on Users' Online Shopping Intentions" @default.
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- W3202738629 doi "https://doi.org/10.1145/3472349.3472353" @default.
- W3202738629 hasPublicationYear "2021" @default.
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