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- W3202815423 abstract "The advent of internet and other similar technologies has changed the traditional social and political relationships. Since 2015, in Mexico, some election wins have showed that it is possible to win without any support from the mainstream media or, indeed, without being backed by a big political party. Most of the political campaign is then developed through the social networks and digital activism. This article is mainly aimed at understanding the impact of the social networks on the design of campaign strategies, i.e., how to conciliate the interests from different actors and elites in a new hyperconnectivity context." @default.
- W3202815423 created "2021-10-11" @default.
- W3202815423 creator A5016747744 @default.
- W3202815423 date "2020-12-03" @default.
- W3202815423 modified "2023-09-25" @default.
- W3202815423 title "Change in Power in the Media and Innovative Ways to Do Politics in Mexico" @default.
- W3202815423 doi "https://doi.org/10.11144/javeriana.papo25.cpmf" @default.
- W3202815423 hasPublicationYear "2020" @default.
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