FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3202988049> ?p ?o ?g. }

• W3202988049 abstract "Purpose In this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we focus on the sport celebrity's athletic performance and marketable lifestyle image dimensions. Design/methodology/approach An online consumer survey was conducted regarding sports celebrities' endorsement campaigns and consumers' ad recall. The data were analysed using partial least squares structural equation modelling (PLS-SEM). Moderation and mediation effects were examined, and a multigroup analysis was used to test the existence of significant differences between groups. Findings The motivation to engage with sports celebrities' social media platforms transcends athletic performance and is positively related with the marketable lifestyle. Sports celebrities who highly engage consumers through social media can promote stronger engagement with the endorsed brand, and this effect is positively moderated by the perceived level of congruence between the sport celebrity and the endorsed brand. The effect of the sport celebrity's marketable lifestyle on the endorsed brand is partially mediated by their social media engagement with consumers. Moreover, a multigroup analysis shows no statistically significant differences among gender and age groups. Originality/value This study's contribution is a better understanding of the effect of sport celebrities' image dimensions on consumers' engagement with the celebrities' social media platforms. The marketable lifestyles of celebrities are an important asset that promotes engagement with their social media platforms by consumers that in turn, raises their marketing value in terms of endorsement contracts." @default.
• W3202988049 created "2021-10-11" @default.
• W3202988049 creator A5055267104 @default.
• W3202988049 creator A5081004263 @default.
• W3202988049 creator A5090251511 @default.
• W3202988049 date "2021-10-04" @default.
• W3202988049 modified "2023-09-25" @default.
• W3202988049 title "Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements" @default.
• W3202988049 cites W119208432 @default.
• W3202988049 cites W1482644743 @default.
• W3202988049 cites W1596902512 @default.
• W3202988049 cites W1970471758 @default.
• W3202988049 cites W1997072118 @default.
• W3202988049 cites W2010817563 @default.
• W3202988049 cites W2029485242 @default.
• W3202988049 cites W2037464800 @default.
• W3202988049 cites W2058307797 @default.
• W3202988049 cites W2061289966 @default.
• W3202988049 cites W2062350780 @default.
• W3202988049 cites W2076617938 @default.
• W3202988049 cites W2079421870 @default.
• W3202988049 cites W2105846236 @default.
• W3202988049 cites W2106096361 @default.
• W3202988049 cites W2121001699 @default.
• W3202988049 cites W2123551388 @default.
• W3202988049 cites W2132652356 @default.
• W3202988049 cites W2134884007 @default.
• W3202988049 cites W2138071319 @default.
• W3202988049 cites W2159240548 @default.
• W3202988049 cites W2223470559 @default.
• W3202988049 cites W2225901856 @default.
• W3202988049 cites W2386188707 @default.
• W3202988049 cites W2417760852 @default.
• W3202988049 cites W2460403273 @default.
• W3202988049 cites W2528608539 @default.
• W3202988049 cites W2530857940 @default.
• W3202988049 cites W2568160008 @default.
• W3202988049 cites W2585473734 @default.
• W3202988049 cites W2586150110 @default.
• W3202988049 cites W2594264661 @default.
• W3202988049 cites W2624347722 @default.
• W3202988049 cites W2754304469 @default.
• W3202988049 cites W2765168852 @default.
• W3202988049 cites W2765949862 @default.
• W3202988049 cites W2790150630 @default.
• W3202988049 cites W2904158023 @default.
• W3202988049 cites W2905811773 @default.
• W3202988049 cites W2923266204 @default.
• W3202988049 cites W2955829435 @default.
• W3202988049 cites W2977460120 @default.
• W3202988049 cites W2978292091 @default.
• W3202988049 cites W2997421576 @default.
• W3202988049 cites W3004243374 @default.
• W3202988049 cites W3018428404 @default.
• W3202988049 cites W3043152021 @default.
• W3202988049 cites W3125982394 @default.
• W3202988049 cites W3127052463 @default.
• W3202988049 cites W4235678817 @default.
• W3202988049 cites W4243667233 @default.
• W3202988049 doi "https://doi.org/10.1108/ijsms-12-2020-0211" @default.
• W3202988049 hasPublicationYear "2021" @default.
• W3202988049 type Work @default.
• W3202988049 sameAs 3202988049 @default.
• W3202988049 citedByCount "0" @default.
• W3202988049 crossrefType "journal-article" @default.
• W3202988049 hasAuthorship W3202988049A5055267104 @default.
• W3202988049 hasAuthorship W3202988049A5081004263 @default.
• W3202988049 hasAuthorship W3202988049A5090251511 @default.
• W3202988049 hasConcept C105795698 @default.
• W3202988049 hasConcept C11012388 @default.
• W3202988049 hasConcept C112698675 @default.
• W3202988049 hasConcept C119857082 @default.
• W3202988049 hasConcept C144024400 @default.
• W3202988049 hasConcept C144133560 @default.
• W3202988049 hasConcept C15744967 @default.
• W3202988049 hasConcept C17744445 @default.
• W3202988049 hasConcept C179420905 @default.
• W3202988049 hasConcept C199539241 @default.
• W3202988049 hasConcept C2776291640 @default.
• W3202988049 hasConcept C2776950860 @default.
• W3202988049 hasConcept C2984367651 @default.
• W3202988049 hasConcept C33923547 @default.
• W3202988049 hasConcept C36289849 @default.
• W3202988049 hasConcept C41008148 @default.
• W3202988049 hasConcept C518677369 @default.
• W3202988049 hasConcept C71104824 @default.
• W3202988049 hasConcept C77805123 @default.
• W3202988049 hasConcept C93225998 @default.
• W3202988049 hasConceptScore W3202988049C105795698 @default.
• W3202988049 hasConceptScore W3202988049C11012388 @default.
• W3202988049 hasConceptScore W3202988049C112698675 @default.
• W3202988049 hasConceptScore W3202988049C119857082 @default.
• W3202988049 hasConceptScore W3202988049C144024400 @default.
• W3202988049 hasConceptScore W3202988049C144133560 @default.
• W3202988049 hasConceptScore W3202988049C15744967 @default.
• W3202988049 hasConceptScore W3202988049C17744445 @default.
• W3202988049 hasConceptScore W3202988049C179420905 @default.
• W3202988049 hasConceptScore W3202988049C199539241 @default.
• W3202988049 hasConceptScore W3202988049C2776291640 @default.
• W3202988049 hasConceptScore W3202988049C2776950860 @default.

• next