Matches in SemOpenAlex for { <https://semopenalex.org/work/W3203581887> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W3203581887 endingPage "06" @default.
- W3203581887 startingPage "03" @default.
- W3203581887 abstract "Indian advertising induslry stood at a figure of INR 22.030 crorc in the year 2009 and is projected to sit at a fat figure of INR -l2.690 crore by the year 2014 (KPMG and FlCCI. 20 I 0). The report dearly highlights that besides television advertising. the only medium that showed a positive growth lrend from lhe year 2008. was Internet Advertising. While Internet advertising witnessed a growth figure of 25% and television grew hy 6.7%, all olher conventional including newspaper, radio and outdoor advertising witnessed a decline in advertising revenues. It is evident lhat marketers as well as agency executives are realizing lhat it is essential to revamp lhe age old advertising planning rules and look at innovative advertising mediums like the Internet. Indian industry. post the advent of Internet has received new nomenclatures where the industry has lhat fall under lhe lraditional media category and Internet." @default.
- W3203581887 created "2021-10-11" @default.
- W3203581887 creator A5024074112 @default.
- W3203581887 date "2010-01-01" @default.
- W3203581887 modified "2023-09-24" @default.
- W3203581887 title "New Media Preferences in the Indian Advertising Industry: A Perspective on Web Advertising Agencies and Marketers" @default.
- W3203581887 hasPublicationYear "2010" @default.
- W3203581887 type Work @default.
- W3203581887 sameAs 3203581887 @default.
- W3203581887 citedByCount "0" @default.
- W3203581887 crossrefType "journal-article" @default.
- W3203581887 hasAuthorship W3203581887A5024074112 @default.
- W3203581887 hasConcept C108170787 @default.
- W3203581887 hasConcept C110350745 @default.
- W3203581887 hasConcept C110875604 @default.
- W3203581887 hasConcept C112698675 @default.
- W3203581887 hasConcept C121955636 @default.
- W3203581887 hasConcept C12718992 @default.
- W3203581887 hasConcept C136764020 @default.
- W3203581887 hasConcept C144024400 @default.
- W3203581887 hasConcept C144133560 @default.
- W3203581887 hasConcept C195487862 @default.
- W3203581887 hasConcept C201280247 @default.
- W3203581887 hasConcept C202286406 @default.
- W3203581887 hasConcept C36289849 @default.
- W3203581887 hasConcept C41008148 @default.
- W3203581887 hasConcept C512338625 @default.
- W3203581887 hasConcept C56408696 @default.
- W3203581887 hasConcept C70133500 @default.
- W3203581887 hasConceptScore W3203581887C108170787 @default.
- W3203581887 hasConceptScore W3203581887C110350745 @default.
- W3203581887 hasConceptScore W3203581887C110875604 @default.
- W3203581887 hasConceptScore W3203581887C112698675 @default.
- W3203581887 hasConceptScore W3203581887C121955636 @default.
- W3203581887 hasConceptScore W3203581887C12718992 @default.
- W3203581887 hasConceptScore W3203581887C136764020 @default.
- W3203581887 hasConceptScore W3203581887C144024400 @default.
- W3203581887 hasConceptScore W3203581887C144133560 @default.
- W3203581887 hasConceptScore W3203581887C195487862 @default.
- W3203581887 hasConceptScore W3203581887C201280247 @default.
- W3203581887 hasConceptScore W3203581887C202286406 @default.
- W3203581887 hasConceptScore W3203581887C36289849 @default.
- W3203581887 hasConceptScore W3203581887C41008148 @default.
- W3203581887 hasConceptScore W3203581887C512338625 @default.
- W3203581887 hasConceptScore W3203581887C56408696 @default.
- W3203581887 hasConceptScore W3203581887C70133500 @default.
- W3203581887 hasIssue "1" @default.
- W3203581887 hasLocation W32035818871 @default.
- W3203581887 hasOpenAccess W3203581887 @default.
- W3203581887 hasPrimaryLocation W32035818871 @default.
- W3203581887 hasRelatedWork W1581543743 @default.
- W3203581887 hasRelatedWork W1601020633 @default.
- W3203581887 hasRelatedWork W2255927188 @default.
- W3203581887 hasRelatedWork W2290677424 @default.
- W3203581887 hasRelatedWork W2308196202 @default.
- W3203581887 hasRelatedWork W2339278975 @default.
- W3203581887 hasRelatedWork W257160529 @default.
- W3203581887 hasRelatedWork W2604803113 @default.
- W3203581887 hasRelatedWork W27599683 @default.
- W3203581887 hasRelatedWork W2895707224 @default.
- W3203581887 hasRelatedWork W2964114852 @default.
- W3203581887 hasRelatedWork W3035770053 @default.
- W3203581887 hasRelatedWork W3142510079 @default.
- W3203581887 hasRelatedWork W639266445 @default.
- W3203581887 hasRelatedWork W988665314 @default.
- W3203581887 hasRelatedWork W1678906368 @default.
- W3203581887 hasRelatedWork W3063527159 @default.
- W3203581887 hasRelatedWork W440651016 @default.
- W3203581887 hasRelatedWork W455405248 @default.
- W3203581887 hasRelatedWork W487119007 @default.
- W3203581887 hasVolume "1" @default.
- W3203581887 isParatext "false" @default.
- W3203581887 isRetracted "false" @default.
- W3203581887 magId "3203581887" @default.
- W3203581887 workType "article" @default.